Pet food startup KatKin appoints inaugural Chief Marketing Officer to drive expansion
Lloyd Page, former CMO of Motorway and marketing director at Moneysupermarket, joins KatKin to enhance brand visibility and consumer interest in the direct-to-consumer pet food company.
Direct-to-consumer cat food brand KatKin has hired Lloyd Page as its first CMO as the challenger firm looks to accelerate growth.
Page has been appointed to lead the transformation of KatKin into a widely recognized and beloved consumer brand. He will focus on making marketing the driving force behind the company's growth and product sales.
KatKin, a company that provides personalized fresh meat services for cat owners, successfully completed a $22 million series A funding round last year. The company was established in 2020 by siblings Brett and Nikki O’Farrell.
Page previously worked as the CMO at Motorway for over two years before leaving last year. During his time there, he played a crucial role in securing series B and C funding rounds. Prior to Motorway, Page held senior marketing positions at MoneySuperMarket, John Lewis, and Vodafone.
In a statement, KatKin co-CEO Ed Westcott expressed his excitement about having Lloyd on board. Westcott believes that Lloyd's experience and expertise will help more cat parents learn about the health benefits of feeding fresh. Bringing Lloyd on as their first chief marketing officer is expected to accelerate KatKin's growth.
"I am thrilled to be a part of a company that is paving the way in the fresh cat food industry, setting a new benchmark for cat care above traditional brands.
There is a great potential for us to educate people about the advantages of fresh feeding, and I am eager to collaborate with the dedicated and enthusiastic team at KatKin."
Editor's P/S:
The appointment of Lloyd Page as KatKin's first CMO is a significant step for the challenger cat food brand. Page's extensive experience in the marketing field will be invaluable as KatKin looks to accelerate its growth and become a household name. The company's focus on providing personalized fresh meat services for cats is a unique differentiator in the market, and Page's expertise will be key in communicating the benefits of this approach to cat owners.
KatKin's successful $22 million series A funding round last year is a testament to the potential of the company's business model. With Page now on board, KatKin is well-positioned to capitalize on this momentum and establish itself as a leader in the fresh cat food market. Page's track record of success in securing funding and driving growth makes him a valuable asset to KatKin as the company looks to scale its operations and reach a wider audience of cat owners.
