Kylie Jenner Unveils Her Debut Fragrance: 'Elegantly Alluring and Irresistible'

Kylie Launching Fragrance

Kylie Jenner Getty Images/Courtesy of Kylie Cosmetics

Kylie Cosmetics is releasing its very first fragrance, described as "rich, warm, and sweet."

Kylie Jenner introduced the perfume, called Cosmic, on Instagram on Friday, March 1. In the promotional video, the 26-year-old is shown surrounded by pink flowers before revealing the fragrance in a delicate glass bottle.

Jenner recently revealed the inspiration behind her new fragrance launch and why it holds a special meaning to her.

"I aimed to create something that truly reflects who I am, from the scent to the design of the bottle. It's a fragrance unlike any other, a familiar yet unique scent that brings comfort and joy," Jenner shared.

After dedicating over two years to its development, Jenner described her vision for the fragrance as fresh, sweet, and otherworldly. She included some of her favorite notes like star jasmine and vanilla musk to create a truly special scent.

Jenner mentioned that she personally created the packaging for Cosmic, featuring her birthday in roman numerals and a bottle designed to be easy to hold.

Cosmic will be available for purchase starting Thursday, March 7, on kyliecosmetics.com.

Since its launch in November 2015, Kylie Cosmetics has been incredibly successful. In just one minute after its debut, all the lip kits were sold out, and the website crashed because of the overwhelming number of customers. So far, the company has made over $900 million in revenue. Additionally, the brand has grown to offer a variety of products such as eye palettes, concealers, foundations, highlighters, and cosmetic tools.

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In November 2019, Kylie Jenner sold 51 percent of her company to Coty Inc. for $600 million. The goal was to expand her beauty empire and make it more sustainable. During the same year, Jenner introduced Kylie Skin and later Kylie Baby.

Aside from her beauty ventures, Jenner has been involved in the fashion industry with her brand, Khy. She co-founded the brand with her mother, Kris Jenner, as well as Emma and Jens Grede. The Grede couple is known for their work on Kim Kardashian’s Skims, Khloé Kardashian’s Good American, and the popular denim label Frame.

Khy launched her first collection in October 2023, which is a tribute to herself. In an interview with WSJ. Magazine, she mentioned that the line is inspired by her personal wardrobe and the various moods she experiences. She described the collection as a reflection of her true self during her "King Kylie" era.

Editor's P/S:

The article provides an intriguing glimpse into the world of Kylie Jenner's latest entrepreneurial venture, the launch of her very first fragrance, Cosmic. The fragrance is described as a "rich, warm, and sweet" scent, reflecting Jenner's personal preferences. Her dedication to the product's development, including the creation of its packaging, highlights her commitment to quality and attention to detail. The success of Kylie Cosmetics, with over $900 million in revenue, underscores Jenner's business acumen and her ability to create products that resonate with her target audience.

Overall, the article offers insights into the multifaceted nature of Kylie Jenner's career, from her cosmetics empire to her involvement in the fashion industry. It reveals her ability to leverage her personal brand and connect with her audience, establishing herself as a successful entrepreneur and style icon. The launch of Cosmic is another testament to her creativity and drive.