Kick, the rapidly growing streaming platform, has made yet another major move in the streaming community by acquiring a highly influential Twitch streamer. Despite Twitch's continued dominance as the leading streaming platform, the industry is witnessing a surge in competition, with Kick.com backed by Trainwreck making significant waves with multiple major signings.
Since its inception in December 2022, Kick has been committed to securing top-tier Twitch streamers to expand its viewership. One major advantage Kick offers to streamers is a more permissive approach to banning, which includes no restrictions on gambling-related content. Moreover, Kick's Creator Program surpasses that of Twitch, offering streamers a remarkable revenue share of 95% for themselves and 5% for Kick. While prominent Twitch streamers may not be overly concerned about Twitch's revenue sharing policies, given their substantial earnings, there is a notable chorus of influential voices criticizing Twitch's stricter policies, leading to some streamers defecting to alternative platforms.
Popular Twitch streamer BruceDropEmOff has officially joined forces with Twitch rival Kick, following his multiple bans on Twitch throughout the year. With an impressive following of 1.3 million Twitch followers, BruceDropEmOff's presence on Kick is expected to have a significant impact on the platform's audience expansion efforts. While only time will tell Kick's long-term standing in the streaming landscape, recent reports have indicated a remarkable surge in its popularity, with a staggering 300% growth spurt in viewership numbers in just three months. Interestingly, earlier this year, Adin Ross hinted at several prominent streamers, including BruceDropEmOff, making the transition to Kick.
In May 2023, Rumble, a competing streaming platform, made waves by securing agreements with prominent streamers such as Mizkif, Kai Cenat, and IShowSpeed. It is notable that Kick had also been pursuing these individuals, highlighting the intense competition and rivalry in the streaming industry.
