Candace Cameron Bure Explains Her Shift from Hallmark: Embracing a New Chapter

Candace Cameron Bure is excited about her future after leaving Hallmark.

In an Instagram Story Q&A on Wednesday, May 29, Cameron Bure, who is 48 years old, explained her decision to exit the network. She shared that it was not about leaving Hallmark, but more about embracing a new opportunity to be a part of a network that focuses on faith and family. She expressed her pride in the work she did at Hallmark for 15 years and her love for all her friends there.

"I'm not just an actor. Growing my company and achieving success in business mean a lot to me."

When a user inquired about Cameron Bure's upcoming projects on Wednesday, she responded eagerly, "Yes!"

Cameron Bure recently shared exciting news about her upcoming projects on Great American Family channel. She announced the release of mystery movies called The Ainsley McGregor Mysteries for the fall. In addition, she revealed a new Christmas movie titled A Christmas Less Traveled airing in November. Cameron Bure had previously been announced as part of the network's movie franchise in February.

Candace Cameron Bure Says She Is More Than Just an Actor Defends Decision to Leave Hallmark 02

Candace Cameron Bure Kim Nunneley/Alexx Henry Studios/Crown Media

Cameron Bure mentioned that she is getting ready to film two more movies for Great American Family Channel during the summer. She also excitedly mentioned her self-titled podcast, which will begin its seventh season next week with lots of surprises!

In April 2022, the Full House star shared that she is making a shift to Great American Media. She will not only be working there but also have a role in managing and selecting content for the network.

"I'm thrilled to create heartwarming family and faith-based shows that resonate with viewers, including the kind of stories my own family enjoys watching," Cameron Bure expressed in a statement. She emphasized her desire to inspire people to lead purposeful lives, aligning perfectly with GAC's focus on producing wholesome content for audiences seeking family-friendly programming.

Cameron Bure highlighted the significant transformation Hallmark had undergone due to changes in leadership. She pointed out that Great American Family would prioritize traditional marriage values, as she shared with WSJ Magazine in November 2022.

Cameron Bure faced criticism for her comment, but she later explained on social media that she never meant to hurt anyone. She emphasized that she cares deeply for all individuals and did not intend to cause offense.

Editor's P/S:

Candace Cameron Bure's departure from Hallmark and subsequent move to Great American Family Channel has sparked mixed reactions. Some have praised her decision, citing her desire to create content that aligns with her values. Others have criticized her comments on traditional marriage, which they view as divisive and harmful to the LGBTQ+ community.

It's important to note that Bure has emphasized her commitment to inclusivity and respect for all individuals. Her focus on faith-based programming does not imply a rejection of LGBTQ+ people or any other marginalized group. Rather, it reflects her desire to create content that appeals to a specific audience. Ultimately, it's up to each individual to decide whether or not they support Bure's decision and the programming she creates.