Breaking the Mold: Oklahoma Radio Station Embraces Beyoncé's New Country Songs
In a surprising turn of events, an Oklahoma radio station faced backlash from fans for initially refusing to play Beyoncé's new country songs. However, after a swift change of heart, the station not only added the singles to its playlist but also expressed eagerness to support Beyoncé's upcoming country album. This decision marks a significant shift in the industry's treatment of female and Black artists in country music.
The Initial Controversy
Recent events at a local Oklahoma radio station, KYKC 100.1, sparked a debate within the music community. When a fan requested to hear Beyoncé's new country singles, 'Texas Hold Em' and '16 Carriages,' the station initially declined, citing its identity as a country music station. This decision led to accusations of racism, prompting a response from the station's general manager, Roger Harris.
Oklahoma Radio Station Plays Beyonce’s New Country Songs After Backlash From Fans
Harris clarified that the station's hesitation was not based on discriminatory motives but rather on its programming guidelines. He explained that KYKC, while not a 'big boy station,' strives to cater to its audience's preferences and typically waits before adding new songs to its rotation. However, in light of the fan support and Beyoncé's iconic status, the station eventually decided to include the songs in its lineup.
Oklahoma Radio Station Plays Beyonce’s New Country Songs After Backlash From Fans
Supporting Diversity in Country Music
The controversy surrounding KYKC's initial response to Beyoncé's music sheds light on broader issues in the country music industry. Studies have revealed a concerning lack of representation for female and Black artists on country radio, with minimal airplay for women of color and LGBTQIA+ artists.
Dr. Jada Watson, a researcher in the field, emphasized the high barriers faced by new women, BIPOC, and LGBTQ+ artists in gaining recognition on mainstream country platforms. The industry's tendency to support only a limited number of women at a time, particularly white artists, further exacerbates the challenge for underrepresented groups seeking visibility in country music.
Looking Ahead to Beyoncé's Country Album
As Beyoncé prepares to release her upcoming country album, 'Renaissance Act II,' the support from KYKC is a promising sign for the artist and her fans. The station's commitment to featuring Beyoncé's music and anticipation for the album's success reflect a changing landscape in country music, where artists from diverse backgrounds are gaining recognition and acceptance.
With the Beyhive eagerly awaiting the release of 'Renaissance Act II,' the industry's response to Beyoncé's venture into country music will be closely monitored. As a trailblazer in the music world, Beyoncé's foray into the country genre has the potential to challenge existing norms and pave the way for greater diversity and inclusion in the industry.
