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What is a potential customer? Definition and roles of potential customers

What is a potential customer? Definition and roles of potential customers in Marketing. Effective methods to identify potential customers of a business in Marketing.

What is marketing mix? How to develop a 4Ps marketing mix strategy

What is marketing mix (Definition)? How many kinds of marketing mix (Classification)? Roles of Marketing mix in marketing. A guide on how to develop a marketing mix strategy.

What is a market? Classification & Core elements of (a) market

In this post, we will explore what is a market and how to identify the type. We'll also look at some of the core elements that make up a market as well as some popular types of markets. So let's get...

What are marketing offerings? Definition and classification

Whar are marketing offerings (Definition)? How many kinds of marketing offerings (Classification)? What are they? Examples of Marketing offerings.

What are needs, wants & demands? Definition & Differentiation

What are needs? What are wants? What are demands in Marketing? What is the difference between needs and demands in marketing?

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