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Market differentiation: How to Stand Out Amongst Competitors

In a market that is saturated with competitors, how does one business stand out? Market differentiation is the answer. Market differentiation involves creating a product or service that is different f...

The Marketing Process: 5 Stages from Planning to Execution

Every business is unique and will need an individualized marketing plan. In this blog post we'll explore five stages that you should go through when building a marketing plan for your company: Researc...

What is Marketing: Learn the Definition and Meaning of This Important Term

What is marketing? Marketing is a very broad term that refers to the many ways in which companies are able to promote and sell their products or services. It includes advertising, marketing research,...

What is market positioning? Market positioning strategies

What is market positioning? What is a perceptual map? Popular market positioning strategies used by firms in over the world.

What is Business Market? Definition and Characteristics of Business Market

What is a Business Market? Definition and Characteristics of (a) business market. Examples of business market.

What is Consumer Market? Definition and Characteristics of Consumer Market

What is a Consumer Market? Definition and Characteristics of (a) consumer market. Examples of consumer market.

What is Microenvironment? Actors and Examples

What is a Microenvironment? How many actors are there in a Microenvironment? What are they? Examples of actors in a micro-environment.

What is Macroenvironment? Forces and Examples

What is a Macroenvironment? How many forces are there in a Macroenvironment? What are they? Examples of forces in a macro-environment.

What is market segmentation? How to segment a market?

When the market economy is the common standard model of the world, most of the competition between enterprises in the fields of production and business will increase, as more and more businesses set f...

What is target customer/target market? How to select a target market (market targetting)?

What is target customers (a target market)? How to select a target market (market targetting)? Popular market-targeting strategies. Factors should be considered before choosing a market-targeting stra...

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