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What is Interactive Marketing? Types, Tools, Challenges & Examples

Interactive marketing is a two-way approach to marketing that focuses on collaboration and serving customers as they want. It's also known as event-driven, trigger-based, or one-to-one marketing.

What is Internal Marketing? Components & Examples

Internal marketing is the internal promotion of a company’s mission, goals, and products with the employees. The goal this type of marketing is to make employees better understand the company and how...

What is International Marketing? Characteristics, Types & Strategies

International marketing is the process of attracting international customers from around the world, to purchase your products or services. This article will give a broad overview of international mark...

What is Macromarketing? Macromarketing vs Micromarketing

Macromarketing is a strategy that targets broad audiences and deals with a product's overall positioning. In this article, you'll learn more about the 4 components of macromarketing, and 4 factors tha...

What is Me Too Marketing?

Me Too Marketing is a type of marketing strategy where brands try to mimic the success of other brands in the market. Lately, we have seen this model being adopted by more and more brands. In this art...

What is Micro-Marketing? Types, Advantages & Disadvantages

A common marketing strategy is narrow targeting, also known as micro marketing. This strategy focuses on specific user segments by using criteria like job title, demographics, home address, etc. In th...

What is Mobile Marketing? Common Types of Mobile Marketing

The use of mobile and mobile devices for marketing purposes is on the rise. This blog post will give you an overview of how to use mobile marketing to promote your business and generate leads.

What is Movie Marketing? A quick overview of Movie Marketing

So, you’ve just released that new film of yours and now you wonder how to get the word out. You are looking for good movie marketing? You’ve come to the right place - without further ado, let us intro...

What is Multi-Channel Marketing? Importance, benefits & challenges

Marketing channels are the paths a product or service takes from production to consumption. There are three main marketing channels - offline, online, and what is commonly known as multi-channel marke...

What Is Multi-level Marketing (MLM)? Characteristics & Examples

The Internet has been flooded with new MLM opportunities where it can be difficult to differentiate the legitimate operations from the scams. In this article, we'll help you do just that by explaining...

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