All posts - Tag: ITVX
Enhancing Marketing Impact Through Streaming Innovation at ITV
With the introduction of the revamped streaming platform ITVX, the marketing department at ITV has seen a significant boost in credibility and influence among employees. Discover how ITV's strategic s...
ITVX Boosts Marketing Budget by £15 Million for 2024
ITVX streaming platform emphasizes increased marketing investment as a pivotal strategy for driving growth, resulting in a notable 25% surge in total views in the previous year.
ITVX Advertising Woes: Will the British Broadcaster Finally Find a Solution?
ITVX's advertising struggles persist as analysts dismiss hopes of improvement, citing Carolyn McCall's attribution of the broadcaster's forecast decline to the stagnant UK economy
