Unlocking Gen Z's Social Media Community: 3 Powerful Strategies for Brands
The ultimate marketing companion for 2024: Unleash the power of Gen Z with 3 impactful methods to foster community on social media Embrace inclusivity, conquer TikTok, engage through comments, and thrive on the innovative Wizz platform
Numerous marketing stats about Gen Z have been circulating, but they often fail to provide valuable insights on how to effectively connect with this vital demographic.
Keeping this in mind, the team at Wizz, a social communication app with over 10 million monthly active users, most of whom are under 20, took the opportunity to reflect on their knowledge about their user base. As a result, they have created a three-part series focusing on the significance of community to Gen Z.
To get started, here are three ways your brand can develop and foster a community with Gen Z users on social media.
Inclusive messaging is important to Gen Z
Gen Z, as digital natives, naturally seek out online communities for a sense of belonging and inclusion. This is especially significant considering that Gen Z is often perceived as the loneliest generation. A study by Cigna revealed that 73% of 18- to 22-year-olds reported feeling alone at times, while 71% of heavy social media users admitted to feeling lonely compared to 51% of light social media users.
New research by Tintup reveals that 92% of Gen Z consumers believe that the brand's community has a significant impact on their perception of the company. Additionally, 81% of Gen Z respondents stated that participating in an online brand community increases their likelihood of making more frequent purchases, which is 13% higher than other generations. Furthermore, 83% of Gen Z respondents expressed that being part of a brand community makes them more likely to trust the brand, a figure that is 19% higher than other generations.
Ensure that your social strategy incorporates TikTok.
Gen Z gravitates towards TikTok as their go-to social media platform, and it's crucial to have a presence on there to actively engage in their discussions. According to Jodie Renassia, head of growth at Wizz, their social media brand has seen significant growth by participating in conversations on TikTok.
"We've seen Wizz grow primarily through word of mouth," Renassia explained. "Users who have had positive experiences with Wizz have been spreading the word on social media, particularly on TikTok. We've had multiple viral moments with videos that garnered millions of views, resulting in thousands of new installs. Our users are truly our best advocates."
TikTok's popularity makes it an ideal platform for connecting with the Gen Z community due to the type of content created by its users. Engaging with current trends can help your brand join the conversation and show that you are in tune with what matters to your target audience.
Engage with Gen Z in the comments section of social media platforms to make your brand stand out. Don't limit yourself to just commenting on your own posts, but also engage with relevant content to connect with existing and potential customers.
Engage with relevant content outside of your brand's accounts to increase visibility and start conversations with Gen Z users. Commenting and replying also helps to humanize your brand and create personal connections with your audience. Join us in building communities on the Wizz platform.
We have seen incredible community building among Gen Z users at Wizz. Our mission is to expand your world by facilitating authentic and safe connections for Gen Z users to build their own communities on Wizz. The inclusivity and sense of belonging our platform provides has created the ideal environment for meaningful communities to thrive.
As a result, Wizz offers marketers a unique opportunity to connect with Gen Z. Brands can serve video ads to a captive audience of 100% Gen Z users, allowing them to start building a community of like-minded Zoomers.
