Highlights
Popular Twitch streamer Amouranth is expanding her business ventures and starting her own beverage company, though it's unclear what kind of beverages she'll be selling.
Amouranth, despite her controversial reputation, has established herself as a diligent entrepreneur with diverse income sources, such as gas stations and merchandise sales.
While energy drinks are commonly favored by content creators, Amouranth has the chance to distinguish herself in the market by introducing an exclusive product line like coffee or tea blends. Her enthusiastic fan base eagerly awaits the possibility to endorse her brand.
Popular Twitch streamer Kaitlyn "Amouranth" Siragusa is venturing into a new business realm. Alongside her streaming career, Amouranth is the proud owner of multiple gas stations and various other sources of income.
Despite being surrounded by controversy within the streaming community, resulting in multiple Twitch bans, Amouranth has managed to establish herself as a diligent entrepreneur. In addition to her gas station endeavors, she has launched her own company, Real Work, and has successfully marketed a range of merchandise, including a personalized anime body pillow. During interviews, Amouranth has expressed her desire to establish an animal sanctuary and anticipate earning considerable passive income in the future, hence her involvement in numerous business ventures and investment opportunities.
Amouranth has recently revealed her interest in the beverage industry. Taking to her personal Twitter account, she informed her followers about the launch of her very own beverage company, urging them to stay tuned for more updates. While specific details regarding the type of beverages she will offer remain undisclosed, some fans have been speculating that she may enter the energy drink market, given the success of Logan Paul and KSI's Prime Energy. Interestingly, Amouranth has previously joked about creating energy drinks derived from bath water, making reference to her unique selling of used bath water, including sending a jar to xQc.
Excitement among Amouranth's followers is evident, with many expressing their anticipation to purchase from her brand once it is officially introduced. Given her Twitch streams' demographic, some even believe that alcoholic beverages might be a possibility.
Energy drinks are a popular choice for content creators who want to sell their own products, so it wouldn't be surprising if Amouranth heads in that direction. Ryan Higa, a YouTuber-turned-streamer, previously owned Ninja Melk, an energy drink brand that closed last February. PewDiePie has also famously promoted his G Fuel Energy Formula collaboration, featuring various flavors of energy drinks and custom shakers.
Amouranth has an opportunity to differentiate herself in the beverage market by releasing a product that streaming fans wouldn't expect. Considering the challenges faced by Logan Paul and KSI with Prime, entering the energy drink business may not be a wise decision. Alternatively, she could follow Jacksepticeye's example and release her own coffee and tea blends under the brand Top of the Mornin Coffee. Regardless of her choice, it seems that Amouranth's fans are ready to buy whatever she puts on the shelves.
