xQc's recent deal with Twitch competitor Kick includes equity in the company, adding to the already mind-boggling $70 million contract. The streaming platform has been attracting a growing number of popular content creators, with even Amouranth, the top female streamer on Twitch in 2022, making the move to Kick. This announcement closely followed the news of xQc's massive contract, which could potentially reach $100 million with additional incentives. Some analysts speculate that xQc could be earning an astounding $10,000 per hour on Kick, placing him among the highest-paid athletes and solidifying his status as a prominent figure in the streaming industry.
In a recent conversation with fellow Twitch content creator Pokimane, xQc was asked if he had received any equity in Kick as part of their deal. While he didn't provide a definitive answer, xQc did mention that he had the option to choose whether he wanted equity or not. He also expressed his belief in the product, stating that taking equity in Kick would allow him to be more involved in the success of the company. However, the exact details of what this entails remain unclear.
The perception of xQc taking equity in Kick as a negative decision arises from the assumption that the platform is not yet profitable. However, the co-founder of the company stated in April that the site is already generating profits. Additionally, even if Kick is not currently generating significant revenue, it is still a new platform with the potential for substantial growth in the future. Therefore, taking equity in the company during its early stages could prove to be a wise move, albeit a risky one. xQc has demonstrated his willingness to take risks in the past, indicating his openness to this opportunity.
Furthermore, the platform's progress appears to be positive, largely due to the confident promotion efforts of content creator Trainwreck. In December 2022, Trainwreck announced his partnership with Kick, which has garnered attention from other prominent content creators such as Ninja, Adin Ross, and BruceDropEmOff, who have either joined or shown interest in the platform. Trainwreck has even offered a Kick deal to Asmongold, a World of Warcraft streamer, in response to Twitch's controversial attempt to hinder sponsorship deals, a policy change that was quickly reversed.
