Unveiling Tree Paine: Taylor Swift's Publicist - 5 Fast Facts to Know

Tree Paine and Taylor Swift Emma McIntyre/AMA2019/Getty Images for dcp

Tree Paine has established herself as Taylor Swift's trusted publicist, supporting the Grammy winner both publicly and behind the scenes. She frequently accompanies Swift to awards shows and red carpet events.

At the 2023 MTV Video Music Awards, Swift and Paine had a funny moment when Swift was caught on a livestream mouthing "Hey, Tree" to Paine during the ceremony. Later, at the October 2023 premiere of The Eras Tour concert movie, Swift gave Paine a shout-out on the red carpet by deferring to her for direction when photographers asked for a solo picture. She playfully said, "I do what I’m told, if you don’t mind. OK? You see that redhead? She’ll tell me what to do."

Continue scrolling for all the information about Paine:

1. How Long Has Tree Paine Worked With Taylor Swift?

Swift was the first client signed to Pain’s Premium PR firm, which she founded in 2014. That same year, Swift released her fifth studio album, 1989.

2. What Other Work Has Tree Paine Done?

Similar to Swift, Paine embarked on her journey in Nashville. Her professional path commenced at the Academy of Country Music, as reported by The Cut, before ascending to the role of vice president of publicity at Warner Music Nashville in 2007. Paine ultimately departed from this position in 2014 to establish her own PR firm.

Tree Paine Theo Stroomer/Getty Images

3. How Do Swifties Feel About Tree Paine?

Paine’s supporters frequently express their adoration for her on social media. One Swift fan wrote on X (formerly Twitter) in July 2023, "Tree paine i hope both sides of your pillow are always cold! god bless!" Another user praised Paine as an “icon,” “legend,” and a “girlboss” in another July 2023 post.

4. How Has Tree Paine Had Taylor Swift’s Back?

One more fan proposed Amy Adams for the role of Paine in a potential Swift movie. They wrote, "Amy Adams, your role of a lifetime is waiting for you," along with a collection of Paine clips in December 2023.

Paine has been a consistent supporter of Swift throughout her career. Notably, she publicly called out Kim Kardashian in March 2020 after the reality star accused Swift of lying about giving Kanye West permission to use her name in a lyric for his track “Famous.” This accusation came after Kardashian posted a video in 2016 showing Swift seemingly approving West's use of her name in the track. Kardashian later attempted to clarify her actions, stating that her only issue was with Swift lying about the situation through her publicist. This clarification came after the full phone call between Swift and West leaked, confirming that they did speak about the song.

Tree Paine Theo Stroomer/Getty Images

Paine responded by sharing her "UNEDITED original statement" through X, where she explained that Kanye had asked Taylor to release his single 'Famous' on her Twitter account, but she declined due to the song's misogynistic message. Taylor was not informed about the specific lyric, "I made that bitch famous."

In the same year, Paine briefly appeared in Swift's Netflix documentary, Miss Americana. She expressed nervousness before Swift endorsed two Democratic candidates for the 2018 midterm election on Instagram, breaking her political silence.

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In November 2023, Paine strongly criticized the popular celebrity gossip account DeuxMoi’s claim that Swift and her ex-boyfriend Joe Alwyn had secretly tied the knot before ending their six-year relationship earlier that year. “Enough is enough with these false stories about Taylor from Deuxmoi. There was NEVER a marriage or ceremony of ANY kind,” Paine tweeted alongside a screenshot of DeuxMoi’s story. “This is an outrageous thing to post. It’s time for you to be held accountable for the pain and trauma you cause with posts like these.”

Lance Paine and Tree Paine Rick Diamond/Getty Images for Sony Music Nashville

5. Is Tree Paine Married?

Tree is married to Lance Paine and they have a daughter together. Lance Paine was appointed as the president of Scott Brothers Global in 2017. Before his role, he worked as a senior executive in the consumer packaged goods industry and as president of the candy brand Goo Cluster and dessert brand SLJ Desserts. In 2018, Lance founded the brand management consulting company Brand Atelier. The family calls Nashville home.