The Stunning Fortune Behind a Potential Romance: Taylor Swift and Travis Kelce's Combined Net Worth
Find out how much potential power couple Taylor Swift and Travis Kelce could be worth! Swift's 'Eras Tour' is set to rake in over $2 billion, while Kelce recently signed a $57 million contract extension with the Chiefs in 2020 Explore their financial success in football and music
Taylor Swift, Travis Kelce Getty Images(2)
Taylor Swift and Travis Kelce could easily afford to rent out multiple restaurants on a daily basis throughout their entire relationship, regardless of its duration.
When news broke in September that Swift and Kelce had the potential to become a romantic couple, the internet went into a frenzy. This happened after the Grammy winner accepted Kelce's invitation to join him in watching the Kansas City Chiefs take on the Chicago Bears at Arrowhead Stadium in Missouri. Earlier in July, Kelce had publicly expressed interest in Swift on his podcast, and according to a source, they had already spent time together before the game.
The news of the collaboration between a renowned figure in the music industry and a highly accomplished NFL tight end created a frenzy on social media. Supporters and detractors alike engaged in spirited discussions, pondering over the question of who possesses greater fame and wealth.
A Twitter user expressed astonishment, exclaiming, "It's incredible how Taylor Swift's net worth is 25 times greater than Travis Kelce's!" (Forbes estimated Swift's worth to be $740 million in June.)
Another user questioned Travis Kelce's motives for associating with Taylor Swift, stating that he is already recognized as the greatest TE of all time and a two-time Super Bowl champion.
Expressing frustration, a third fan dismissed speculations about Taylor Swift's relationship with Travis as mere PR, arguing that the globally renowned artist does not require any additional fame or wealth. The fan also made reference to Heinz's promotional product, "Ketchup and Seemingly Ranch" sauce, which was inspired by Swift's publicized food preferences.
Hector Vivas/TAS23/Getty Images for TAS Rights Management
Aside from their immense success and wealth, it is essential to delve into the specific figures that demonstrate Kelce and Swift's achievements.
Football vs. Music
In 2013, Kelce initially agreed to a four-year contract worth $3,126,304 with the Chiefs. This initial deal included a signing bonus of $703,304. Four years later, Kelce's contract was extended, and he signed a remarkable five-year agreement with the team worth $46,842,000, along with a signing bonus of $10,000,000. As for the 2023 season, Kelce's salary will amount to $11,250,000.
Swift kicked off The Eras Tour in March and is projected to earn a staggering $2.2 billion from North American ticket sales alone. With the international leg of the tour starting in November, Swift's bank account is set to grow even further.
In 2023, Swift will not only release Speak Now (Taylor's Version), but also drop 1989 (Taylor's Version) on October 27. Owning the rights to the songs for the first time will result in increased album sales and ongoing streaming residuals. According to Dow Jones, Swift is estimated to earn $345 million in 2023. This includes $228 million from the tour, $65 million from her back catalog, and $27 million from the rereleases. It's important to note that these figures were estimated before the announcement of Taylor Swift: The Eras Tour concert movie, which has already generated over $65 million in advance ticket sales.
Kevork Djansezian/Getty Images
Social Media and Endorsement Deals
Kelce's Instagram following is significantly smaller compared to Swift's massive 273 million fan base. However, Kelce may have the advantage of earning more through Instagram ads. His profile allows him to profit directly, and he reportedly makes $5 million per year from endorsements with numerous brands such as Nike, T-Mobile, Old Spice, McDonald’s, Walgreens, Dick’s Sporting Goods, Bud Light, Pfizer, and more.
In addition to his social media prowess, Kelce cohosts the podcast "New Heights" with his brother Jason Kelce. This venture brings in an estimated annual revenue of $1 to $2 million. Interestingly, after Swift's appearance at a Chiefs game, the streaming service Spotify witnessed a remarkable surge of over 1,300 percent in inquiries for "Travis Kelce."
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Dow Jones’ “conservative” estimate for how much Swift — who has partnerships with Capital One, Coca-Cola, Target and Apple — will make in endorsements in 2023 is $25 million.
Merch
Following Swift's attendance at the Chiefs game, there was a notable surge in sales for Kelce's No. 87 jersey, with a remarkable 400 percent increase through the Fanatics network of sites, which includes NFLShop.com. According to reports, NFL players earn 67 percent of the profits from their jersey sales. Notably, Kelce is also the proprietor of Tru Kolors Brand, a clothing brand of his own. Meanwhile, Swift consistently sells out merchandise at her concerts and through online platforms. In fact, prior to her shows, cities even open up stadiums days in advance to offer fans the opportunity to secure various items such as T-shirts, sweatshirts, limited-edition CDs (yes, Swift still has fans buying CDs), vinyls, and much more.
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