Highlights
Platform exclusivity has been a driving force in the gaming industry, but major studios are shifting towards a more open approach.
Microsoft, Sony, and various studios are launching games on multiple platforms and prioritizing subscription services, potentially resulting in the decline of console exclusivity. As the industry progresses, consoles are increasingly marketed based on their own strengths and accompanied by expanded services, a shift that has the potential to revolutionize the landscape of gaming.
Platform exclusivity has long been a driving force in the gaming industry, with games like Marvel's Spider-Man and Halo enticing players to buy specific consoles. This model has been the primary focus for years, but a shift is taking place. Major studios such as Microsoft and Sony are moving towards a more open industry, with games being released on multiple platforms. This shift is proving successful for the studios, and if the trend continues, the concept of platform-exclusive games may disappear entirely.
Console Exclusivity May Be a Thing of the Past
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Exclusive games have been a fundamental aspect of the console market, taking on various forms over the years. Console manufacturers invest significant amounts of money in acquiring exclusive contracts or creating exclusive games to entice players to choose their system. With the launch of a new console, numerous first-party titles are released, contributing to the success or failure of the console based on the level of support it receives from its studio.
Nintendo's consoles have achieved considerable success, largely attributed to their exclusive games. Nintendo stands out as the only platform where players can enjoy Super Mario, Pokemon, The Legend of Zelda, and Super Smash Bros. These distinctive exclusives have played a vital role in establishing Nintendo as a household name. Likewise, Microsoft, Sony, and even Valve have developed extensive libraries of exclusive games for their respective platforms, and it is likely that this trend will continue in the future.
Console exclusives have seemingly declined in significance in recent years, with studios shifting their focus towards subscription services. While exclusives were once crucial, their importance has diminished as the industry has expanded. Now, consoles must rely on their power and the services they offer, rather than the games they possess, to attract consumers. Although there are still numerous exclusive games available, the number released each year appears to be decreasing.
Microsoft has now started releasing its first-party games on both Xbox Series X and PC. Moreover, Sony has gradually made titles such as The Last of Us and Ratchet and Clank: Rift Apart available on Steam. Games like Final Fantasy 14 Online have also shed their exclusivity, while online games like Destiny 2 remain accessible across multiple platforms. Furthermore, Microsoft's impending acquisition of Activision Blizzard means that Call of Duty will be available on more platforms than ever, rather than being exclusive to Xbox. In addition to this, features like crossplay have further eroded the barriers between these consoles.
The industry appears to be shifting its focus from exclusives to promoting the PlayStation, Xbox, and Switch consoles based on their individual strengths. Although exclusive games will continue to exist for a period of time, it is possible that the next generation may dispense with the concept entirely, except perhaps for Nintendo. Studios are now placing greater emphasis on expanding their services, and this competition is likely to revolutionize the gaming industry.