The Art of Leadership: Nottingham Forest Manager Steve Cooper Reveals Winning Strategies, Embracing Change, and Unleashing a Captivating Style of Play

Steve Cooper is addressing the crowd on the occasion of the second anniversary of his inaugural victory as the manager of Nottingham Forest. In reminiscing about that memorable game, he vividly recalls every detail, including the fact that it took place against Barnsley and resulted in a 3-1 victory for Forest at Oakwell.

Specifically, Cooper recollects the penalty incident that led to Barnsley scoring their goal. Additionally, he remembers each of the goal scorers - Philip Zinckernagel, Brennan Johnson, and Lewis Grabban. Impressively, he even recalls the players who provided the assists, noting that Alex Mighten assisted in setting up the third goal with an extraordinary dribble.

Sitting in an office at The City Ground, Cooper reflects on the past two years and is astounded by the significant changes that have taken place at this football club. He has undoubtedly been the driving force behind these transformations.

The story of his transformation of Forest is widely known. When he took charge, the team was at the bottom of the Championship and facing relegation to the third tier. However, he ignited a resurgence both on and off the field, leading the two-time European champions to return to the top flight for the first time in this century.

He continues to set high standards, all while displaying a genuine humility that deeply resonates with the club's supporters. It is incredibly disarming. When asked about his emotions as the club's manager, one would expect him to use the word 'pride', but instead, he surprises you with 'gratitude'. The fans absolutely adore him.

Cooper frequently discusses the sense of responsibility he feels, striving to never disappoint others. He embodies the role of both a caretaker and a mentor. It is difficult to fathom anyone who cares more deeply. While this burden may weigh heavily on him, his goal is to always carry it with ease.

"I truly believe in the influence of a leader," he expresses.

What is the intended message behind his words?

"When a leader does not put in enough effort, displays complacency, or lacks focus, it has a negative impact on the entire team. Similarly, if you come across someone who is consistently negative, moody, and cynical, it can affect your own attitude. Therefore, I always consider the image I want to project."

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Nottingham Forest fans have shown unwavering support for Steve Cooper, but he is not the only one. Both the staff and senior players are united, forming a leadership group that collaboratively foster the desired environment. This environment reflects the desired culture, emphasizing openness and honesty, regardless of the outcome on the field.

The limits of that mentality were truly put to the test in the previous season. Despite being in his first role as a club manager at Swansea, he hadn't encountered such challenges before, as they secured a spot in the Championship playoffs in both seasons. And in his remarkable debut season with Forest, the team experienced even fewer setbacks. "We were victorious in numerous matches," he recalls.

"Last season marked my inaugural encounter with prolonged periods of not achieving victory. It was my first time as a manager having to navigate through challenging circumstances. I have extensively studied the art of leadership, and a significant aspect of it involves handling adversities. It is during such times that true learning takes place."

From this experience, I garnered numerous valuable lessons, most of which were based on logic. "One must always strive to maintain a balanced perspective, neither becoming excessively elated nor excessively disheartened. The Premier League brings with it a heightened level of scrutiny, and it is crucial to remain authentic during such critical moments." However, it is important to note that Cooper also played a pivotal role in ushering in positive changes.

Last season at this time, Forest was amidst a five-game losing streak, which ended with a 4-0 loss to Leicester. It seemed probable that they would be relegated to the Championship. However, Cooper implemented a new strategy, embracing a counter-attacking approach that yielded positive results.

Coaching involves not only staying true to your beliefs but also being flexible and adaptable. In today's game, teams often switch between multiple formations within a single match and find success through various playing styles. Football has become incredibly fluid.

We aim to set an example, but as newcomers to the Premier League, we understand the importance of surviving before thriving. Therefore, our pursuit of excellence is tailored to our own unique approach. Simultaneously, we do possess ambition.

However, he is hesitant to reveal the specific long-term aspirations he holds for the team. "I can disclose the next incremental move, which involves immersing these players into our culture for optimal performance. I am currently training daily with players whom I have only recently met."

Yes, indeed. Change is a constant factor at Cooper's Forest.

While the focus on the 29 signings from the previous season garnered excessive attention, this trend has persisted throughout the summer. So far this season, Cooper has already employed 26 players across all competitions, with the number of debutants reaching double figures once again.

When discussing Brentford's continuity and the relationships formed on the field, it may be tempting to assume that he considers it a disadvantage for his team. However, he recognizes the importance of change and acknowledges the benefits it brings. "Currently, we have a diverse range of midfield players with increased variety and depth in terms of strength."

The reality is that he has had to become highly skilled at integrating players. The positive aspect for Forest is that this process has become more effortless due to the familiarity developed under Cooper's leadership, leading to valuable lessons being learned. "We strive to be innovative," he clarifies.

"For instance, our team consists of individuals from various nationalities, which is why when we conduct meetings and write on the board, we ensure it is done in multiple languages. We have members who speak Spanish, French, Portuguese, and other languages, allowing us to effectively communicate our messages. It is worth mentioning that some of our players are making rapid progress in improving their language skills, which is beneficial. For example, Danilo's English skills have significantly improved. However, there are others like Ibrahim Sangare, the talented midfielder acquired from PSV, who are still in the early stages of this language journey and require additional support."

"When I speak, he may not hear it as clearly as if it were in French. He will be seated between Willy Boly and Serge Aurier, and I am glad to assist with the translation. Meanwhile, there will be Spanish being spoken elsewhere. Our goal is for everyone to comprehend."

The defined culture is beneficial. "We have a clear understanding of our identity and how we operate, both on and off the field." And Cooper's principles are unwavering. "The most effective method of integrating individuals is to spend time together. Communication and transparency are of utmost importance."

Renowned phrases, this ideology has propelled Forest to reclaim their position in the Premier League, maintain it, and potentially secure a spot in the top half of the league table through their triumph over Brentford on Sunday. This tale of triumph represents their accomplishments. However, it's crucial not to disclose this to the manager. "The moment you feel you have achieved success, that's when complacency can set in and the situation can deteriorate," he cautions.

With Steve Cooper around, there is no chance of that.

Watch Nottingham Forest vs Brentford live on We Premier League from 1pm on Sunday; kick-off 2pm