Summary
Taylor Swift's upcoming concert documentary, The Eras Tour, has broken the ticket pre-sales record at AMC Theatres, grossing $26 million in a single day.
Taylor Swift's documentary easily surpassed the previous record held by Spider-Man: No Way Home. This concert documentary showcases Taylor Swift delivering captivating mini-sets, complete with various costumes and songs from different stages of her career, offering an exhilarating live experience.
Taylor Swift: The Eras Tour has broken the record set by Spider-Man: No Way Home. The upcoming concert documentary was announced on August 31, the same day tickets became available. Directed by Sam Wrench and set to hit theaters on October 13, it showcases the pop superstar's ongoing tour, featuring multiple mini-sets that encompass costumes and songs from different eras of her career, all presented in one spectacular live experience.
According to The Hollywood Reporter, pre-sales for the Taylor Swift concert documentary at AMC Theatres reached a remarkable $26 million in just one day. This is the highest amount of advanced ticket sales ever achieved by the theater chain, surpassing the previous record of $16.4 million held by Spider-Man: No Way Home. The latter film, which brought together heroes and villains from three different Spider-Man universes, went on to become the seventh highest-grossing movie of all time worldwide.
How Much Money is Taylor Swift: The Eras Tour Going to Make?
The astonishing pre-sale ticket numbers for The Eras Tour are remarkable, especially considering that concert documentaries typically do not achieve blockbuster success. For context, the highest-grossing concert film ever, Justin Bieber: Never Say Never from 2011, earned only $99 million worldwide, making it the 70th highest-grossing movie of that year. Comparatively, The Eras Tour has already generated more than a quarter of that total, hinting at the possibility of breaking numerous box office records upon its release.
With its potential for massive commercial success, the announcement of The Eras Tour release date caused other movies to retreat. The Exorcist: Believer, for instance, rescheduled its release a week earlier. The substantial pre-sales may be attributed to frustrated concert-goers who were unable to secure tour tickets, eagerly seizing the chance to experience the concert in theaters. Moreover, the fact that ticket prices are lower than AMC's average non-matinee prices ($19.89 for adults and $13.13 for children), cleverly referencing Swiftie inside jokes, magnifies the impressiveness of this outcome.
If Taylor Swift: The Eras Tour maintains its current success, it has the potential to surpass $800 million in domestic box office earnings, similar to Spider-Man No Way Home. However, its performance in international markets will ultimately determine if it can outperform the Marvel film overall. Nevertheless, it appears to be on track to surpass the box office earnings of several movies in which Swift has acted, including Amsterdam ($31.2 million), The Giver ($66.9 million), and possibly even Cats ($75.5 million).