Summary
Taylor Swift: The Eras Tour falls slightly short of the $100 million opening at the box office, but still becomes the highest-grossing concert movie of all time.
The film's impressive pre-sales and box office success greatly aid cinemas impacted by the ongoing SAG-AFTRA strikes. While it falls short of reaching the $100 million milestone, Taylor Swift: The Eras Tour solidifies its position as one of the top-grossing films of the year, rivaling Beyoncé's anticipated concert movie.
Taylor Swift: The Eras Tour narrowly missed the mark of a $100 million opening at the weekend box office. Despite having incredibly high ticket pre-sales, rivaling blockbuster films like Star Wars: The Force Awakens, Avengers: Endgame, and Spider-Man: No Way Home, the concert movie fell just shy of its predicted milestone. However, it did surpass the previous record holder, Justin Bieber: Never Say Never, as the highest-grossing concert movie ever in a single weekend. Additionally, it achieved a weekend tally comparable to Todd Phillips' Joker, the highest-grossing October opening to date. With the official numbers yet to be released, it has the potential to claim the top spot for 2023's biggest opening as well.
Taylor Swift: The Eras Tour's Box Office Records Explained
Taylor Swift: The Eras Tour was setting new records for pre-sale tickets, coinciding with the announcement of showtimes at various theaters. This film had the potential to greatly benefit struggling cinemas that have been impacted by the ongoing SAG-AFTRA strikes. Several highly anticipated movies slated for release in 2023 have been postponed to a later date, including Dune: Part Two, which was rescheduled from November 3, 2023, to March 15, 2024.
AMC theatres surprised audiences on August 31 by announcing the film, prompting other studios to reschedule their October releases in response to Taylor Swift: The Eras Tour's exceptional pre-sale records. In an attempt to generate enough box office success before the "Taylor Swift tsunami," Blumhouse Productions moved The Exorcist: Believer from October 13 to October 6. Despite these efforts, the film ultimately underperformed due to negative reviews.
Regardless of its failure to reach the $100 million milestone over the weekend, Taylor Swift: The Eras Tour has still emerged as one of the highest-grossing films of the year. With the seventh-highest opening box office earnings, it poses a formidable challenge to Beyoncé's concert movie, set to be released on December 1. Only time will reveal which artist will claim victory, but Taylor Swift: The Eras Tour has already etched its name in the history of concert movies.
Source: THR