Summary
Taylor Swift: The Eras Tour concert documentary breaks a box office record, earning a total of $131.1 million by the end of its second weekend.
Taylor Swift: The Eras Tour made history by becoming the first concert documentary in the U.S. to exceed $100 million. Its unconventional release strategy, which included limited screenings on weekdays, contributed to this impressive achievement accomplished within a mere five days.
Taylor Swift's blockbuster concert documentary, "The Eras Tour," has shattered a major box office record. The film captures the global pop star's dynamic performances and showcases her iconic music and costumes from various stages of her successful career spanning over 15 years. In an impressive opening weekend, the movie claimed the top spot, grossing an astounding $92.8 million domestically. According to Deadline, the documentary continued its triumphant run in its second weekend, adding $32.4 million to its earnings. This remarkable achievement brings its cumulative gross to an impressive $131.1 million and makes it the first concert documentary to surpass $100 million at the U.S. box office. Notably, the film accomplished this feat in just five nonconsecutive days of showings, defying industry norms with its unique release schedule.
How High Can the Eras Tour Box Office Climb?
Few movies now serve as benchmarks to gauge the potential success of the Taylor Swift: The Eras Tour release. Surpassing the previous top-grossing films on the U.S. chart by more than 50%, this domestic total of $131 million is noteworthy. The previous highest-grossing movies were 2011’s Justin Bieber: Never Say Never at $73 million and 2010’s Michael Jackson documentary This Is It at $72 million.
Note: This revision maintains the original information but presents it in a more concise and clear manner.
Never Say Never fell short of reaching $100 million at the global box office, with a total gross of $99 million. This puts it behind The Eras Tour in terms of earnings. However, as of now, This Is It holds the record for the highest-grossing concert movie of all time worldwide, earning $261 million. The popularity of This Is It surpasses that of The Eras Tour, as it has made significantly less money internationally compared to its earnings in the U.S. This means that Taylor Swift still has a long way to go if she wants to claim the title of the No. 1 concert movie of all time.
Taylor Swift: The Eras Tour is still in theaters and has a 13-week minimum engagement, allowing it more time to increase its earnings. However, if the movie continues to experience a 66% drop in earnings from week to week, it is unlikely to match the total gross mentioned earlier. Nonetheless, there is a possibility that it could experience a resurgence in early November, as there are no major blockbuster releases until The Marvels premieres on November 10.
Source: Deadline