According to a Bloomberg analysis, Taylor Swift has reached another milestone this year by becoming a billionaire. The Bloomberg Billionaires Index reports her total net worth to be $1.1 billion, primarily attributed to the immense success of her record-breaking Eras tour, which significantly contributed to the growth of the US economy during the summer.
Bloomberg hailed Swift as one of the rare artists who have achieved such a status solely through their music and performances.
According to Chris Leyden, the director of growth marketing at SeatGeek, Taylor Swift's Eras tour is revolutionizing the norms of entertainment economics.
Leyden described her as more than just a performer - she is an economic phenomenon.
Swift's success extends beyond massive arenas like those seen at the Super Bowl; it also encompasses local movie theaters. In its first weekend, the concert film "Taylor Swift: The Eras Tour" earned an astonishing $96 million at the box office in the United States and Canada. This makes it the highest-grossing concert film for an opening weekend in these regions, according to AMC.
According to exclusive survey data from research firm QuestionPro, the Eras tour has the potential to earn $2.2 billion in ticket sales solely in North America. This remarkable figure includes ticket sales for the recently concluded shows in Los Angeles and the upcoming second leg of the North American tour next year. If achieved, this would make it the most financially successful tour in history.
Additionally, the Eras tour has had a positive impact on the economies of the various North American cities it has visited. The final six nights of Taylor Swift's tour in Los Angeles alone was estimated to generate approximately $320 million for the city, as reported by the California Center for Jobs and the Economy.
She is making a significant impact on the NFL, particularly for those who were not previously interested in Sunday Night Football. Reports of her potential attendance at an October 1st game to see Travis Kelce, a star player for the Kansas City Chiefs, have caused ticket prices to increase by over 40% - rising from $83 to $119, as confirmed by the online marketplace, TickPick.
The singer has become a cultural phenomenon and her influence extends to the economy as well. Whenever Swift performs in a city, there is a noticeable surge in public transit usage and hotel occupancy rates skyrocket. Even the tech-rich city of Santa Clara, situated in Northern California, temporarily became known as "Swiftie Clara." Seattle experienced dancing fans creating seismic activity, which a seismologist claimed was equivalent to a 2.3 magnitude earthquake.
On Friday, the star will release yet another album, titled "1989 (Taylors Version)", that originally garnered a whopping 10 Grammy nominations upon its initial release. This move comes after Swift revealed in 2019 her intention to re-record her first six studio albums due to her former label's sale of her master recordings. To date, she has already released re-recorded versions for "Red," "Speak Now," and "Fearless."
According to Forbes, Swift has now achieved the same billionaire status as Rihanna, who accomplished this feat in 2021. Despite not releasing a new album in years, Rihanna focused on developing her business empire through her successful makeup line, Fenty Beauty, and her lingerie line, Savage x Fenty. Jay Z and Beyoncé reached this milestone back in 2017, showcasing their involvement in various business ventures alongside their music careers.
- This report includes contributions from CNN's Krystal Hur, Bryan Mena, and Danielle Wiener-Bronner.