Surprising Upset: Paramount+ and Apple TV+ Outshine Netflix in New Streaming Service Ranking

Summary

Netflix has fallen to sixth place in overall customer satisfaction among streaming services, trailing behind Apple TV+ and Paramount+.

Netflix may have ranked first in terms of user experience and program suggestions, but it unfortunately fell behind when it came to perceived value. The implementation of measures such as stricter enforcement against password sharing and the possibility of raising prices could be factors contributing to the drop in customer satisfaction for Netflix.

In the latest Streaming Satisfaction Report by Whip Media, Netflix has dropped to sixth place, trailing behind Apple TV+ and Paramount+. The report, released annually, evaluates overall customer satisfaction with different streaming services. Although Netflix held the second position in 2021, it slipped to fourth place in 2022.

According to Variety, Whip Media's 2023 Streaming Satisfaction Report places Netflix in sixth place among a total of eight streaming services. While it ranked first for user experience and program recommendations, it received the lowest score for "perceived value." Despite this, Netflix still outperforms Prime Video and Peacock but is surpassed by newer platforms like Apple TV+ and Paramount+. Max seized the top spot for having the most contented customers among all popular streaming services.

Why Netflix Satisfaction Is Getting Lower

Netflix has implemented several changes in the past year that could have affected its overall customer satisfaction. One of these changes was their crackdown on password sharing, which led to an increase in subscribers. Although this move has influenced other streaming platforms like Disney+ and Hulu to adopt similar measures, it may have had a negative impact on Netflix's reputation among customers who were benefiting from password sharing.

Moreover, Netflix may face ongoing challenges in maintaining customer satisfaction. According to a recent report, the company is considering another price hike in the U.S. and Canada, even though its Premium plan is already the most expensive among all streaming services. As Netflix and other platforms continue to raise their prices in the future, it is possible that customer satisfaction will decline further, leading to cancellations of Netflix subscriptions.

In 2023, Netflix faces increased competition compared to previous years, potentially affecting customer satisfaction when compared to newer platforms. Consequently, the platform must take into account the strategies employed by other services to satisfy customers and improve its ranking. Although Netflix may not cancel the highest number of shows and may have initiated the streaming service trend, it should prioritize customer satisfaction as a critical factor for future development.