Snoop Dogg and His Son Join Forces to Launch New Game Studio
Snoop Dogg and his son, Cordell Broadus, join forces to establish their very own game studio, focused on creating and releasing games exclusively for the popular Fortnite platform
Article Key Points
Snoop Dogg and his son Cordell Broadus are forming a game studio, Death Row Games, to empower minority creators and publish games on Fortnite using the Unreal Editor.
Snoop Dogg's presence in the gaming industry has skyrocketed thanks to his collaborations with Call of Duty and his game streaming ventures.
In line with the industry's growing focus on inclusion, Death Row Games strives to empower diverse creators and expand the gaming narrative by offering access and opportunities.
Snoop Dogg and his son have joined forces to establish a game studio aimed at assisting minority creatives in publishing content on Fortnite using its Unreal Editor. Since being introduced by Epic Games earlier this year, developers have already found innovative ways to harness the power of Unreal Engine for Fortnite (UEFN), also referred to as Creative 2.0. Now, Snoop Dogg is immersing himself in the world of Fortnite in order to further explore the potential of UEFN. Known for his involvement in the gaming community, the renowned rapper has been streaming games for a number of years and was previously a member of the esports group FaZe Clan until April of last year. Recently, Snoop Dogg has gained even more recognition in the gaming realm, largely due to his collaborations with Call of Duty. In July, Activision announced the addition of Snoop Dogg and Nicki Minaj skins to Call of Duty, which was followed by the inclusion of a Snoop Dogg finisher in Call of Duty: Modern Warfare 2 nearly two months later. In any case, this new venture represents a groundbreaking opportunity for Snoop Dogg as a potential game publisher.
In partnership with his son Cordell Broadus, Snoop Dogg is officially establishing a game studio called Death Row Games. The studio aims to provide a platform for minority creators to develop and release games on Fortnite via the UEFN. Broadus emphasizes that this venture is about representing the culture in these industries rather than solely showcasing talent. He further highlights that the vision for Death Row Games is to empower diverse creators by offering them access and opportunities, in order to expand the boundaries of gaming and its possibilities. While the future of Death Row Games is yet to unfold, Broadus mentions that the studio is still in its initial stages of development.
Indeed, there have been previous instances of studios specifically focused on Fortnite. In July, Look North World, founded by Alex Seropian, a co-founder of Bungie, emerged as one such studio. Its sole focus is to create games exclusively for the Fortnite ecosystem. The studio expressed its ambitions to develop high-profile AAA games and release new titles every two to three months, while actively seeking input from the player community.
In the past, the gaming industry has often been criticized for its lack of representation for people of color. However, there has been noticeable progress in recent years, with greater attention being given to promoting diversity. Notably, the success of games like Spider-Man 2 featuring the character Miles Morales highlights this positive trend. With Death Row Games, the venture led by Cordell Broadus and Snoop Dogg, there is a unique opportunity to capitalize on the growing interest in diversity and inclusion within the industry.
Fortnite
Fortnite is an immensely popular game known for its various modes, with the online battle royale mode being the most prominent. In this mode, players gather items, construct structures, and engage in fierce combat to achieve the ultimate victory.
Platform(s) PC, iOS, Mobile, Xbox One, Android, PS5, Xbox Series X, Xbox Series S, SwitchReleased July 25, 2017Developer(s) Epic GamesPublisher(s) Epic GamesGenre(s) Survival, Battle Royale
Editor's P/S
Snoop Dogg and his son, Cordell Broadus, have announced the launch of their new game studio, Death Row Games. The studio will focus on creating and releasing games exclusively for the popular Fortnite platform. This is a significant move for the gaming industry, as it marks the first time that a major celebrity has launched a game studio specifically for Fortnite.
The move also highlights the growing importance of diversity and inclusion in the gaming industry. Snoop Dogg and Broadus have said that they want Death Row Games to be a platform for minority creators to develop and release games. This is a much-needed step, as the gaming industry has long been criticized for its lack of diversity.
