Fans from all over Southeast Asia and beyond are flocking to Singapore for Taylor Swift's Eras Tour, causing some frustration among the city-state's regional neighbors.
The frustration is not aimed at the singer herself, but at the Singaporean government for securing an exclusive deal with concert organizers, ensuring that Taylor Swift only performs in Singapore in Southeast Asia.
Swift's visit to Singapore has generated a lot of excitement, with fans flocking to the city-state to catch a glimpse of the pop star. This has led to an increase in sales of flights, accommodation, and souvenirs.
However, some countries in the region are not happy about the exclusive deals that have been made. Filipino lawmaker Joey Salceda has expressed his annoyance, stating that such deals are not in line with the principles of being good neighbors.
Prime Minister Lee Hsien Loong addressed the criticism on Tuesday, clarifying that Singapore was not being unfriendly to its neighbors by making a deal with the superstar. He explained that Singapore's agencies negotiated an arrangement with her to come and perform in Singapore, making it her only stop in Southeast Asia. Lee shared this information during a press conference in Melbourne while on a state visit to Australia.
“Certain incentives were provided to her, and a deal was reached. It has turned out to be a very successful arrangement. I don’t see that as being unfriendly.”
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He added that if they had not made such an arrangement, she may or may not have visited more places in Southeast Asia.
Singapore officials had confirmed providing Swift with a grant, with Culture Minister Edward Tong downplaying its size. He mentioned on Monday that the grant amount was not as high as rumored.
Thailand's Prime Minister Srettha Thavisin alleged during a business forum in Bangkok on February 16 that Singapore had paid Taylor Swift up to $3 million per show, with the condition of exclusivity for her performances in the country.
Swift’s team has remained silent on the controversy and has not responded to CNN's inquiry. Both Thailand and the Philippines have recently hosted major international music acts, such as Coldplay, who have delighted fans. Southeast Asian fans have shown a strong enthusiasm to see Swift perform live.
The Eras Tour is a huge event that has become the most profitable tour ever. Swift is bringing in a lot of money for Singapore.
In Singapore, Swift is performing for six nights in front of sold-out crowds totaling 300,000 fans. According to an economist at Maybank, 70% of the concert attendees are coming from other countries and are estimated to be spending up to $370 million in the city state.
During Swift's visit from March 1 to 9, there was a significant increase in Singapore-bound flights, climbing by 186%. Accommodation bookings also saw a nearly five-fold surge, as reported by Edmund Ong, the general manager at travel platform Trip.com in Singapore.
According to HSBC's ASEAN economist Yun Liu, these large-scale global music events bring great benefits to Singapore's travel-related services. In fact, they can contribute up to 10% of the country's GDP, as mentioned in a recent note.
Filipino fans Errol De Asis, Gilliane Granada, Christel Kaye Kuan, Yedda Mendoza, made their way to Singapore for the Eras Tour.
Filipino fans Errol De Asis, Gilliane Granada, Christel Kaye Kuan, Yedda Mendoza, made their way to Singapore for the Eras Tour.
Fans from countries like the Philippines, Thailand, and China have shelled out a lot of money on concert tickets and flights just to see Swift perform. And they're not stopping there - they're also going all out with sequined dresses and themed costumes to make the experience even more special.
For many Filipino fans, traveling to Singapore can be quite expensive. The GDP per capita in the Philippines is approximately $3,500 a year, according to the World Bank. Comparatively, Singapore is one of the wealthiest places in the world, where the average person earns over 23 times more with a GDP per capita of $83,000.
Among these fans is Charlyn Suizo, who is willing to spend a significant amount on a pilgrimage to watch Swift perform live, treating herself to a once-in-a-lifetime experience.
Suizo mentioned that this is the largest sum of money he has ever spent on a concert. He admitted that he has never spent such a large amount, reaching up to six digits in Philippine pesos, for any other artist besides Taylor Swift.
Travelers from emerging markets in the region may find everything relatively expensive in Singapore due to the strength of the country's currency compared to other Asian countries.
Gilliane Granada, 24, traveled from the Philippines with three friends to attend the concert in Singapore. She mentioned that even though it was more expensive for them to travel to Singapore, it was a logical choice to host the concert in the city-state.
Granada explained, "I don’t think we’d have a big enough venue to accommodate her, her stage, and her production. So, I think that’s probably one of the reasons why they decided to have it here in Singapore because it’s a great stadium."
Her friend, Christel Kaye Kuan, 25, mentioned that they spent around $2,000 on tickets, flights, and accommodation for the trip. She added that it was their first international trip together as friends.
According to the latest government census data, the amount they spent is approximately six times higher than the national average monthly wage in the Philippines.
But it’s all worth it “because we get to see Taylor.”
Editor's P/S:
The article highlights the excitement surrounding Taylor Swift's Eras Tour in Singapore, while also shedding light on the frustration among neighboring countries due to the exclusive deal. The frustration stems from the perception that Singapore has prioritized its own interests over regional cooperation. Prime Minister Lee Hsien Loong's explanation that the deal was negotiated to ensure Swift's presence in Singapore raises questions about whether other countries were given equal consideration. The article also showcases the economic benefits Singapore is reaping from the concert, with fans from across the region spending heavily on travel and accommodation. It is important to strike a balance between national interests and regional harmony, and to explore ways to ensure that major events are accessible to fans from all countries.