The NFL commissioner, Roger Goodell, gave his approval to the highly publicized relationship between singer Taylor Swift and Kansas City Chiefs tight end Travis Kelce during a recent interview on CBS Mornings. Goodell has held the position of commissioner since 2006 and spoke about the celebrity pairing just before the NFL's Thanksgiving games.
"He said they're happy and seem to really be enjoying their relationship. This is not only great in itself, but it has also brought together more fans of Taylor and the NFL in some ways."
"He added that Swift is an incredible artist and Travis is an amazing player, so he thinks it's a positive thing for the league to have this kind of attention - and they welcome it."
Goodell's claim is supported by the statistics. When Swift attended the Chiefs and New York Jets game in October, it had the highest viewing figures for the NFL since the Super Bowl in February, with a peak of 29 million viewers, according to Forbes.
NBC estimates that there were about two million more female viewers for that game compared to previous weeks, and viewership among girls aged 12 to 17 increased by 53% from the average of Sunday Night Football's first three weeks.
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Kelce addresses viral Swift stat
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Travis Kelce opens up about dating music sensation Taylor Swift
The Grammy-winning singer has been spotted at Arrowhead Stadium several times this season, and Kelce made a recent visit to Swift during her Eras Tour concert in Buenos Aires, Argentina. During the concert, Swift modified the lyrics to her song "Karma" to reference "the guy on the Chiefs."
Is the NFL overdoing it?
In their podcast in October, Kelce and his brother expressed the opinion that the NFL was "overdoing it a little bit" on social media regarding the relationship between the pop star and the Chiefs tight end.
During a conversation on their New Heights podcast, Philadelphia Eagles center Jason and his older brother Travis discussed the practice of showcasing fans at the games. Jason expressed his opinion that the practice is being overdone, and Travis agreed that it can be excessive at times, although he acknowledged that it adds to the atmosphere of the game.
The NFL defended its social media platforms for increasing exposure of the Swift-Kelce narrative by stating that it was a pop culture moment that they embraced in real time, as it intersected sports and entertainment, and received a very positive response. In a recent issue of WSJ Magazine, Kelce commented on Swift, stating, "Obviously, I've never dated anyone with that kind of aura about them. I've never dealt with it."
"I'm not avoiding any of it... Despite the constant scrutiny and paparazzi following her every move, she's just living her life and enjoying it," Kelce stated. "When she carries herself like that, I have no excuse to act odd."
The professional football player went public with his relationship with Swift for the first time, confirming suspicions that arose when footage of Swift kissing him after her "Eras Tour" concert in Buenos Aires went viral. Kelce and Kansas City, with a 7-3 record, are set to play against the Las Vegas Raiders at Arrowhead Stadium on Sunday in Week 12 of the NFL regular season.