Summary
Netflix joins other streaming services in raising prices for premium subscriptions in 2023, causing users of those tiers to pay more for an ad-free experience.
Netflix's Basic subscription has been increased to $11.99 per month in the US, while the Premium plan is now available for $22.99 per month. The ad-supported and Standard plans still maintain their original prices, with the former costing $6.99 per month and the latter priced at $15.49 per month.
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Netflix has recently implemented price hikes for two of its subscription services in the United States. In 2023, several other streaming platforms, including Disney+, Hulu, Peacock, and Max, have also raised their premium subscription fees. As a result, individuals who utilize multiple streaming services are now spending more than ever to enjoy an ad-free viewing experience.
According to Deadline, Netflix has now introduced price increases for its Basic and Premium plans in the US, the UK, and France. In the United States, the Basic plan has gone up from $9.99 to $11.99 per month, while the Premium plan has been raised from $19.99 to $22.99 per month. The ad-supported plan remains unchanged at $6.99 per month, and the Standard plan continues to be priced at $15.49 per month.
Why Netflix Prices Are Increasing Again
Streaming service prices have recently seen an upward trend, and Netflix has now joined in by raising their prices for the first time since January 2022. This puts Netflix at the top of the list as the most expensive streaming service among its major competitors. Existing subscribers will now be paying more for the service compared to other leading players in the market.
It is likely that Netflix's decision to increase prices is driven by the need to continue generating profit in an evolving streaming landscape. This becomes especially crucial as they invest in costly upcoming projects like One Piece season 2 and Stranger Things season 5. Additionally, the price hike may also be influenced by the new agreement between the Writers Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP), which grants writers residuals for shows that garner 20% or more viewership within the country.
Netflix's recent price hike may prompt other major streaming platforms to do the same. If these new subscription fees are linked to writers' revised agreements with studios, it is probable that other streaming services will also announce their own price adjustments in the coming time. It will be intriguing to witness how this impacts the retention or growth of subscribers once the price alteration becomes customary.