Method Studios, the company responsible for the creation of Secret Invasion's opening credits, has issued a statement in response to the fan backlash surrounding the use of artificial intelligence (AI) in the series. The newest offering from Marvel Studios, Secret Invasion, centers around the return of Nick Fury, portrayed by Samuel L. Jackson, as he endeavors to thwart a Skrull invasion on Earth. Given the storyline's emphasis on paranoia and the Skrulls' shape-shifting abilities, Marvel made the stylistic decision to employ AI in the creation of the opening credits, a choice that has sparked significant controversy. Method Studios has now come forward to address the concerns and comments expressed by fans regarding the AI-driven introduction to Secret Invasion.
According to the company that previously worked on MCU shows such as Moon Knight and Loki, the incorporation of new tools, including AI, did not replace artists' jobs but rather complemented and assisted the creative teams. Method's stance is that in the case of Secret Invasion, AI was used as an additional tool to help bring the intended vision of the project to life. However, the utilization of AI in Secret Invasion has caused some controversy within the industry.
Why Secret Invasion's AI Titles Caused So Much Controversy
The use of artificial intelligence (AI) in the realm of creativity has become a growing concern. Many artists have taken to social media platforms to express their worries about how AI-generated art can undermine their own original work. They have witnessed instances where their artistic creations have been replicated by these AI tools. Moreover, there is a pervasive fear among artists that AI advancements may eventually replace their jobs, as utilizing AI would be a more cost-effective alternative compared to hiring skilled artists and compensating them fairly. Notably, numerous artists from various sectors of the industry, including Marvel Comics artists, have publicly criticized Marvel for incorporating AI in their production of Secret Invasion. This serves as a clear indication that the studio must carefully consider its future course of action.
The ongoing 2023 Writers Guild of America strike has sparked debates about the use of AI, with implications for the film and television industry. Marvel Studios, in response to the strike, has made changes to the release schedules of several movies, including the unexpected advancement of Deadpool 3. The strike specifically opposes the utilization of AI for scriptwriting purposes, whether for final versions, initial drafts, or rewrites. Marvel's decision to employ AI, despite the prevailing resistance from artists and writers, has stirred controversy. This controversy extends to Marvel fans, who are divided in their opinions on the use of AI in Secret Invasion. While some vehemently oppose the substitution of AI for genuine artistic work, others argue that the AI's integration in the opening credits of Secret Invasion aligns with the show's aesthetic. Despite Method Studios' statement, the AI controversy surrounding Secret Invasion remains unresolved.
Source: THR & @laha_jeet/Twitter