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The Power of Online Reputation and Local Marketing Strategies
Exploring the impact of online reputation and local marketing strategies on driving revenue and business success.
The Art of Contextual Internal Linking: A Fresh Approach for SEO Success
Discover the modern approach to internal linking and how it aligns with Google's semantic understanding of content. Learn the importance of contextual relevance and semantic structure in internal link...
The Hunt for the Burgercuda: McDonald's Latest Marketing Stunt
McDonald's has launched a nationwide hunt for the elusive Burgercuda, a custom 1970 Plymouth Barracuda, as part of its revamped burger menu campaign. The Burgercuda is the getaway vehicle for the noto...
The Evolution of Miller64: Introducing Miller Extra Light
Discover the rebranding and strategic positioning of Miller64, now known as Miller Extra Light, as it aims to tap into the growing market for low and non-alcoholic beer offerings.
Diageo's Strategic Approach to Market Share Growth
Exploring Diageo's market share challenges and its strategic approach to sustainable growth.
Snickers Brings Augmented Reality Super Bowl Experience to Apple Vision Pro
A look at Snickers' innovative approach to the Super Bowl with an augmented reality (AR) experience on the Apple Vision Pro, offering users a chance to engage in football-themed activities and interac...
The Art of Marketoon: A Creative Journey
Exploring the work and creative journey of Tom Fishburne, the founder of Marketoon Studios. Discover the unique perspective and innovative approach of this talented artist.
The Art of Crafting Search-Optimized Content: Insights from Google SearchLiaison
In the digital age, crafting content that ranks well in search engine results pages (SERPs) is an art form. When a question was raised regarding the underperformance of certain webpages, Google Search...
Dentsu Expands AI Capabilities with Amazon Web Services
Dentsu's adoption of Amazon Bedrock and Amazon SageMaker marks a significant expansion in the company's AI capabilities, enabling faster development and deployment of third-party and open-source model...
The Evolution of AI in Search: A Look into Google's Approach
Exploring the integration of AI in Google's search technology and the future of AI in search engines.