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Cracking the Code of SERP Features: Latest Findings & Tactics to Elevate Visibility in 2024
Unveil the secrets to leveraging SERP features strategically within your niche for content creation, competitive analysis, and enhancing on-page performance to amplify your organic reach.
Marketing Agency Acquires Gen Z-Focused Firm in Expansion Move
This acquisition marks the establishment of a specialized division, Next Gen, within the marketing agency to better serve the strategic requirements of the elusive Gen Z demographic.
Guinness Unveils Exciting St. Patrick’s Day Promotion
Discover Guinness's festive promotion for St. Patrick's Day with the Lucky Sundays program, specially tailored for the holiday falling on a Sunday this year. Explore their collaboration with Ancestry...
Agency Implements Adobe's AI-Powered GenStudio for Content Creation
In a bid to remain competitive, an agency holding company is leveraging AI technology to enhance content creation efficiency and scalability for various brands and marketing initiatives.
Weekly Insights: Job Security, Consumer Trends, and Marketing Strategies
Stay ahead of the game with these key statistics to navigate the upcoming week with confidence and knowledge.
Spanx introduces new apparel line with empowering global campaign
In celebration of Women's History Month, Spanx's latest campaign "Empowering Women in Spanx" embraces the multifaceted roles that women manage daily, showcased through a blend of digital and out-of-ho...
Data Analysis Skills Gap Identified as Top Challenge for Marketers, Survey Reveals
Survey findings confirm that marketers continue to face a significant skills gap in data analysis and analytics. Despite ongoing efforts to upskill and challenges in recruitment, bridging this gap rem...
The Pitfalls of Fear and Flattery in Agency Relationships
As agency partners seek to please through flattery rather than honesty, the detrimental effects on both parties' interests become evident. Discover the consequences of conditioning agencies for defere...
Introducing Google's Latest Carousel Rich Result Feature
Discover Google's latest addition to search results - a dynamic carousel rich result designed for showcasing products, local businesses such as restaurants and hotels, and upcoming events. Learn how t...
Home Depot leads in diversity and inclusion amidst challenges in the market
Amidst challenges facing diversity, equity, and inclusion efforts, Home Depot emerges as a top brand in fostering inclusivity. Despite recent criticisms, marketers are making strides in eliminating st...