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Insights from the Marketoonist on Customer Abandonment
Discover the witty and insightful illustrations by Tom Fishburne, the founder of Marketoon Studios, as he sheds light on customer abandonment in a humorous yet thought-provoking manner. Explore more o...
Google Announces End of Ad Customizers for Text and Dynamic Search Ads
Google has announced the discontinuation of ad customizers for text and dynamic search ads, urging marketers to shift towards responsive search ads for their advertising campaigns.
Gen Z's Continued Preference for Google Search Revealed in Latest Study
New study highlights Gen Z's ongoing reliance on Google for search queries, even amidst the growing popularity of social media platforms. Google maintains its stronghold on Gen Z search behavior, as i...
Bacardi Breezer launches exciting summer surprises for festival-goers
Discover Bacardi Breezer's latest campaign, bringing a touch of summer fun to music festivals with appearances by well-known personalities like comedian Kevin Hart and actress Zendaya.
Comparing Search Marketing Generalists and Specialists: Advantages and Disadvantages
Explore the distinctions between search marketing generalists and specialists. Understand the unique contributions of each role to achieving SEO and paid search objectives.
How Reddit Post Surged to the Top of Google Search Results in Minutes - Unveiling the Mystery
Discover how a Reddit post swiftly claimed a top spot on Google search results within 5 minutes, despite Google's claim of no favoritism shown.
Consumer Sentiment Shift: Impact of Nationwide Ad Ban on Brand Perception
The recent ban on Nationwide's ad, accused of misleading customers on store closures, has stirred negative sentiments among over a third of consumers, affecting the brand's perception.
Key Factors Driving Publicis's Continued Success: A Look at Business Tailwinds and Tech Resurgence
CEO Arthur Sadoun highlights the pivotal role of data-driven marketing alongside other key factors in driving Publicis's impressive performance.
WPP and Google collaborate to merge marketing technology with advanced AI tools
This groundbreaking partnership between WPP and Google has the potential to revolutionize the integration of martech and cutting-edge AI tools in the agency landscape, marking a significant advancemen...
Strategies for Revitalizing Established Brands: Insights from J.M. Smucker's Chief Marketing Officer
Discover the journey of Gail Hollander, who transitioned from managing CPG brands at Publicis to spearheading J.M. Smucker's internal initiatives to rejuvenate traditional brands for contemporary cons...