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What is AIDA? How to use AIDA framework (model) in Copywriting
The AIDA framework is a copywriting model that has been around for more than 100 years. It is an excellent tool for copywriters to use in writing. This article will also cover the definition & history...
Common mistakes you should avoid when doing Email Marketing
Email marketing is a great way to communicate with your customers. However, there are certain mistakes you should avoid when doing email marketing. In this blog post, we'll discuss the most common mis...
What is Quantitative Forecasting? Quantitative Forecasting Methods
In addition to Qualitative forecasting, Quantitative forecasting can be also a very useful tool for marketers as it allows them to make predictions about the future based off of past data and current...
What is qualitative forecasting? Qualitative Forecasting Methods
Quantitative forecasting is a useful tool for marketing research. It is not conclusive, but it can help to provide some information about what could happen in the future. This blog post will give an o...
What is a blog? How to build a blog for the business website
Blogging has become one the most popular ways for businesses and individuals alike to interact with their customers, share ideas, and build credibility. In this article, we'll learn about the roles of...
What is Sales and Operations Planning (S&OP) in Marketing?
Do you understand the importance of Sales and Operations Planning (S&OP) in marketing? It is important for businesses to know where their products are going, who will be buying them, how many they nee...
CPC, CPM, RPM, CPA: Guide to Online Advertising Model
There are many metrics to measure the success of your online ads. CPC, CPM, RPM and CPA are four common metrics for measuring ad campaigns that need to be explained. Read on for definitions and exampl...
Brand Development Index (BDI) - Defining the strength of a brand
Brand Development Index (BDI) is often used for defining the strength of a brand in Marketing. In this blog post, we are going to find out what Brand Development Index (BDI) is and how to calculate th...
What is Company (Corporate) Culture? Elements and Types
It’s easy to say that company culture is just for big corporations like Google, but the truth is that every company should have it. In this blog post, we will learn what company culture really is and...
What is Sales qualification? The common sales qualification process
A salesman can interact with more than 100 hundred leads per day. In order to know how many leads of 100 can be converted into sales, the salesman needs a sales qualification process. In this article,...