Common mistakes you should avoid when doing Email Marketing

Email marketing is a great way to communicate with your customers. However, there are certain mistakes you should avoid when doing email marketing. In this blog post, we'll discuss the most common mistakes as well as how you can fix them.

1. Sending emails with content that your audiences do not want.

Sending unwanted content is one of the most common mistakes that marketers make when implementing Email Marketing. By receiving those emails in a long time, your audiences may block and report your business email addresses, which make your campaign totally fail.

There are many reasons for this mistake. First, you did not research your audiences well and did not know what they care about. Second, you did not build a relationship with your audiences. So, when you send them a bulk of information which they do not care about, they will automatically delete it and report it. Third, you just want to push your products without caring about the benefits of your audiences.

In order to avoid this mistake, make a survey and talk with your audiences in order to know what they want. Also, send them contents which are related to their needs, not yours.

2. Sending emails at the time that your audiences do not expect.

The golden rule in Email Marketing is that you should never send an email when your audience does not expect it. If you send your email to all contacts at anytime you want, they may receive your emails when they are busy and do not have time to read them. This makes them feel very annoyed with your business.

In order to avoid this mistake, you must know when your audiences are free to read your emails. For example, during the night or at the weekend is a good time for them to enjoy reading emails because they have more time. Also, you have to split your contacts into many groups. Each group should receive your email at a specific time.

3. Sending emails too frequently.

Sending too many emails in a short time will make your audiences lose trust in you and they may block your business email addresses. They will think your business is a spammer and start to ignore your future emails.

In order to avoid this mistake, set out the limitation of sending email to your subscriber within a specific time. For example, you should not send more than 2 emails per a week. The reason for this is that you have to give them a chance to read and look for the information they want.

4. Poor design.

The design of your emails plays an important role in making it attractive and easy to read. If you do not pay attention to the appearance and the content, your subscribers will ignore and report your emails.

In order to avoid this mistake, hire a professional designer with expertise in creating email templates that are suitable for your business. Also try to add the features that make it easy to read, like the font color and size.

5. Using many advanced HTML elements such as images, videos, tables...

On the contrary to poor design, the advanced HTML elements will make your emails look attractive and professional. However, if you use too many of them, it will lead to a low open rate because it takes a lot of time for the audiences to load all those images and videos. You have to be aware that international networks may not properly support some HTML elements, which makes your subscribers unable to open your emails.

In order to fix this mistake, you have to use only the basic HTML elements and insert images or videos as a replacement of them so that all audiences can view it. Also, set out clearly what kind of image and video file types are allowed in your email service provider.

Using those advanced HTML elements is one of the most common mistakes in email marketing. You should avoid them and find out the limitations of your email service provider so that you can create an attractive email template which is free from all advanced elements.

6. Poor language.

Many copywriters do not care about the language they are when composing an email. They just use their native language and do not know that the recipients may not understand it. This will make them distrust your business and reduce the open rate of your emails.

In order to avoid this mistake, you have to think carefully about who your audiences are before sending out an email. Always try to use a clear and easy language which is free from the mistakes. Also, please avoid using slangs, jargons and abbreviations.

7. No call-to-action.

The call-to-action which calls your audiences to take action is essential in any kind of business. If you do not launch it, your audience will feel confused about what they should do next. They may also ignore your email because they are not interested in your products or services.

In order to avoid this mistake, spell out the objective of your email clearly. The objective should be simple and attractive to make your audiences want to take action. You should also define the next step for them, which will guide them to achieve the goal you have defined for this email.

8. Not segmenting your email list.

It is not appropriate to send one-to-all email to your entire subscribers. You need to divide your subscriber list into segments or categories according to their interest and behavior. Then you can send tailored emails which are highly relevant to them, so they will open it up easily and take the desired action.

In order to avoid this mistake, you need to know your subscribers' interests and behavior which will help you define the segments. You also have to check the commonality among them.

9. Forgetting to personalize the content.

Personalizing the content helps emails look more interesting and tailored to each individual. It also increases the open rate significantly because it is more effective than sending a one-to-all email which does not recognize the reader personally. Therefore, if you forget to do this step, you will lower the performance of your Email campaign.

In order to avoid this mistake, you need to set out a fixed procedure when implementing Email Marketing. Personalizing the content should be one of the step in the procedure.

10. Nonfunctional unsubscribe button.

The unsubscribe button is the last step which leads your recipients to leave your list. If you create it incorrectly, many people will think that you are forcing them to subscribe or they may feel uncomfortable about clicking it. It also reduces the open rate because people who receive emails with an incorrect unsubscribe button will consider whether your business is trustworthy.

In order to avoid this mistake, you need to embed the unsubscribe button into your email template correctly. Also, set out each step which leads them to click it and test before sending your emails. This will help build trustworthiness among your subscribers and increase the open rate of your emails.

Conclusion

In this article, we've outlined 10 common mistakes to avoid when doing email marketing. We hope you'll take the time to go over them and make sure that your emails are not making these same mistakes.

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