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What is a market challenger? Strategies to challenge a market
Competition is the nature in modern markets. Once a company enter a new market, there will be many ones who follow. Once a company become the market leader, there would be others as the market challen...
What is a market leader? Strategies for a market leader
Market leaders are brands which have successfully established themselves in the market through their marketing strategies, such as creating compelling messages and building strong connections with con...
What is Point of Purchase (POP)? Major types of Point of Purchase
The goal of marketing is to make a product or service more desirable. One way marketers do this is by tailoring their message for each customer group, which can be done through point of purchase (POP)...
What is call-to-action? How to write a good CTA?
You're reading this post because you want to learn how to write a good call-to-action in Copywriting. I'm here to tell you that it's not as difficult as it may seem at first glance. With these five si...
What is brand dilution? How to avoid brand dilution?
Brand dilution is a major issue for many companies. It's important to understand the concept and how it might be affecting your company. In this blog post, we'll examine the definition, causes of bran...
What is telemarketing? How to build an inbound telemarketing strategy
Telemarketing is a reality that has been around for over 30 years. It can be a valuable tool in your business, but it takes strategy to use this form of marketing effectively. However, it can be tough...
Mobile apps in Marketing: An honest point of view
In the ever-changing world of mobile devices, it is important for businesses to have a presence on these platforms so that their customers can easily find them. However, does all businesses must build...
What is a blog post? Types of blog posts - How to Write a Blog Post
In Marketing, blogging has become an additional communication channel between the business and customers. By providing values through every post, blogging has become an important part in a business Ma...
What is Billboard Advertising? Popular types of billboards
Did you know that more than half of the world's population lives in urban areas? This is why billboards are so important for advertising. They're a great way to reach people who live in dense populati...
What is PAS? How to use PAS framework (model) in Copywriting?
The PAS framework is a popular model in copywriting that helps you understand how each part of the message affects the reader. This article will provide you a quick introduction to this framework (mod...