What is a blog post? Types of blog posts - How to Write a Blog Post

What is a blog post? Types of blog posts - How to Write a Blog Post

In Marketing, blogging has become an additional communication channel between the business and customers. By providing values through every post, blogging has become an important part in a business Marketing activities. This post will teach you how to provide a blog post step by step!

What is a blog post? Types of blog posts - How to Write a Blog Post

As you may know, blogging is a popular way to express yourself and share your thoughts with an audience. It can be done in order to provide knowledge or entertain others. In Marketing, blogging has become an additional communication channel between the business and customers. By providing values through every post, blogging has become an important part in a business Marketing activities. Writing a blog post requires time, effort, and dedication but the payoff is worth it if it helps readers find information that they need or provides entertainment for them. This post will teach you how to provide a blog post step by step!

What is a blog post?

A blog post is a piece of writing that provides information about topics on various subjects. It can be anything from a collection of thoughts, a thoughtful analysis, a product review, or even an entertaining tale. Blog posts are written in most cases by business owners to help customers find the needed information and products for their needs.

Types of blog posts

There are various types of blog posts, such as:


A review is an evaluation of an object or a service. A customer product review provides information about how it works and its quality. You can also write a review on your experience with a certain company and how they treated you and what their employees were like etc.

Collections (list-based)

In a collection blog post, you use lists of your favorite products/services/articles etc. to help readers find what they need more quickly and easily.

Guides (How-tos)

How-tos are guides that show or explain how to do things for example how to take care of a certain product or service, how to assemble something etc.


News are blog posts that share news about your company or other companies/people in it, or new products/services/events etc.

Case studies

A case study is a type of blog post that provides information about how an issue was solved. It can be used to help others solve similar problems in the future.


Updates are posts that share news about your business or company, for example new products/services introduced, events etc.


Tips are posts that provide information about something that can be improved or solved. These posts are usually short but they are very useful for your readers.


Interviews are posts where you get to talk with another person who has an interesting story/experience etc. and publish it on your blog. There is no better way to learn something new!

Requirements for a good blog post

In order to write a good blog post, it is necessary to meet the following requirements:

A good blog post must be written in a fluent language.

Blogging always require language skills. Grammar mistakes, misspelled words or other mistakes can be very annoying for your readers so avoid making them at all costs.

In addition, every words and sentences you write in the post should make sense and have a strong relation with the title or topic.

A good blog post must be readable and easy to follow.

Make your content simple, concise and digestible for readers. Use a clear and plain language that is still interesting enough for the reader to want to read it until the end.  A clear blog post can also help search engines understand what your topic is so they can provide it to your target audience.

A good blog post should be unique and have quality content.

Don't just copy and paste what you read somewhere else on the Web. Try to use your own words, phrases, or even sentences if it is possible to give your readers a new perspective about the topic.

Besides, the post post must provide information that is important for your reader so they can learn something new.

A good blog post should have a catchy title.

The first impression is the last impression so make sure to create a catchy title that will make your reader curious and interested in what you have to say about it.  Your blog post's title should be clear, crisp and precise while still being relevant.

A good blog post should have a flawless introduction and conclusion.

The introduction and the conclusion are the two most critical parts of your post.  Your readers will decide whether they want to read more or not based on what is written in those two sections, so make sure you make them as compelling as possible for maximum results.

Use simple but well-structured sentences so your readers can easily follow and understand you.

A good blog post should have well formatted images.

Blogging is not just about writing, it's also about visuals. If you want to create a good blog post, make sure to include pictures or short videos that help enhance your message and bring it to life for your readers.

Be careful with the image formats, though before uploading images please check if they are in JPEG format because this will reduce the file size without affecting the quality too much. In addition, all the images should have a same ratio of size to help the post look symmetrical.

Based on the above requirements, you can know what to prepare before writing a blog post for your website.

How to Write a Blog Post

Here are some steps that can help you write a good blog post:

Step 1. Define your target audience.

Before writing a blog post, it is necessary to know who you are writing for as this will help you understand what they want and need. By knowing who are the readers, you can choose the right language style, materials for the article.

Put yourself in their shoes to make sure your blog post can bring them value.

Step 2. Choose a topic.

The first and probably the most important step on how to write a blog post is choosing a topic. Being able to choose a topic that people are interested in will have great impact on your traffic so it must be done carefully.

Choose something interesting for your readers, something they can relate with so you can get their attention easily.  In addition, choose something that you are familiar with because of course it's better to write about things that you're an expert on.

Step 3. Conduct keyword research and write the post title.

Once you have chosen your topic, conduct keyword research to make sure it is relevant with what people are looking for on search engines. Use the keywords in the blog post's title and throughout the post to help people find your content easier and faster.

Step 4. Build the post structure (outline).

Before writing, it is necessary to build the post structure (outline) so you can keep track on what will be written and how the topic will be presented.

The outline must cover all main points of your blog post such as: introduction, body and conclusion. You should also include image captions if needed which are placed in between the introduction and the conclusion sections.

You can consider using a writing framework (model) to build the outline. There are popular writing frameworks (models) such as PAS, AIDA. They may help you build a good outline.

Step 5. Write the post intro.

The introduction of your blog post must be compelling enough to grab reader's attention. It should also contain links back to the keywords that you found during your keyword research.

Step 6. Write the main body.

The main body is the part of your blog post where ideas and thoughts are presented. Keep in mind to link back to your introduction which means you should write related things that will support what you've said before.

You can also add a few more keywords or key phrases if it makes sense for your article.

Step 7. Write the conclusion.

The conclusion should rephrase the main points of the blog post and give your readers some ideas to think about.

Step 8. Insert medias (images, videos).

Insert relevant images in different sections. You can also create short videos that help support your article's points and bring them to life.

Step 9. Review and optimize the entire post.

Read over your post one last time and fix any errors (spelling, grammar, context). Besides, you should check the size and dimension of images to see if there are overweight or unsymmetrical ones.

Step 10. Publish and share!

After all steps above, you can now publish and share your blog post everywhere that you think it will be helpful to others.


Blog posts are a great way to share your thoughts, opinions and knowledge with others. By following the steps laid out above, you can now create a great blog post to help others. Just remember to keep it informative, helpful and engaging. I hope you find this article helpful.

Frequently Asked Questions (FAQ)

A blog post is an article or piece of content written for a blog.
The types of blog posts include listicles, how-to guides, news articles, opinion pieces, reviews, and interviews.
To write a blog post, you should first choose a topic, do research, create an outline, write the post, edit and proofread it, and then publish it on your blog.
A blog post should include a catchy headline, an introduction that hooks the reader, high-quality content that provides value, images or videos to enhance the post, and a conclusion that summarizes the main points.
The ideal length of a blog post varies depending on the topic and type of post, but generally, a post should be at least 300 words and can be up to 2,000 words or more for in-depth articles.