In Copywriting, an attractive and persuasive content will not necessarily help you achieve conversion efficiency and increase the closing rate. If the goal of your article is to drive the purchasing power of your target customers, then what you need to do is integrate a Call-to-action (CTA) element to remind customers to quickly decide and follow your instructions. you to continue the journey to purchase and experience the product/service. So what is Call-to-action? What are the ways to create effective Call-to-action? Let's find out with hocmarketing.org in this article!
What is call-to-action?
Call-to-action (CTA) is a term understood as "Call-to-action". It can be an indication that prompts the customer to take immediate action. Eg:
- "Learn more" - encourage customers to click on a link to visit your website or watch a video for more detailed information.
- "Contact now" - invite customers to call or text to receive advice or buy goods immediately after viewing the content of products and services.
Call-to-action is used in many different ways, but the common goal is to drive viewers to action to create conversion rates for the article.
The importances of call-to-action in copywriting
1. Call-to-action tell readers what to do after reading.
People often don't know what to do after reading a peice of copywriting. They don't know how to solve their problem, how and where to buy the product. They don't know how to act upon what they've just read. Therefore, a call-to-action section will guide them by telling what to do. People will always need an instruction of how to do something.
2. Call-to-action encourage people to make action.
People don't like to do anything. They will need a little push or encouragement, so that's what the call-to-action is for. This gives people a gentle nudge into making a purchase.
3. Call-to-action helps increase the conversion rate.
Conversion is the number of people who take action in your call-to-action after reading your copywriting. This could be buying a product, signing up for a newsletter or coming to an event. It's an important factor that helps adveritsers measure what kind of content their consumers are interested in.
4. Call-to-action is the last thing people read.
After spending time to read you copywriting, most people skim through for a call-to-action before deciding whether they are going to take action or not. A good one encourages them to do what you want them to do.
How to write a good call-to-action
Depending on the context, you can create different Call-to-actions. However, to optimize the effectiveness of Call-to-action, you must ensure the following factors:
1. Be specific in your call-to-action
A vague or generic call-to -action like "contact us" won't be effective, because it doesn't tell people what to do next. Instead, offer visitors a clear instruction of what they are supposed to do next.
2. Be consistent
Use similar words, phrases and sentences of what you aim to achieve so that people will be more likely to take action. You could also use different colour for your call-to-action button to highlight its importance. A good example is the orange "submit" on news websites .
3. Be concrete
Instead of using general words like "submit" or "send", use concreter verbs that will help your message come across. For example, instead of "submitting", you could say "download".
4. Be urgent but not too pushy
If the call-to-action comes right after a story about how someone's dog died tragically, people won't be ready to take action. But they might be willing to sign up for a newsletter or donate if your copywriting has shown them how much you care about the cause and made them believe that it's important.
5. Be unique and memorable
If you want people to remember you, you need to think about how they would search for what you offer. Instead of using a cliche call-to-action like "call now", come up with something more interesting. For example, Forbes has an effective " subscribe now " which helps people find the subscription section easily after reading the news.
The Importances of Call-to-Action in Copywriting A call to action, also known as a CTA for short, is an instruction that tells readers what to do after reading. It's important because it helps people know how and where to buy the product or how they can solve their problem. A good call-to-action should be specific and consistent so that visitors will take action when prompted. They shouldn't be too pushy but sometimes you'll need urgency if your copywriting has shown them why it's important enough for them to act now instead of later. Consider using unique words and phrases in order to make your message memorable too!