Marketing - Basic & Advance Theory, Concepts, Case studies, News - Trang 122
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Created date 25/10/2023
Digital video spend sees a significant upsurge as brand building activities take center stage in driving growth Marketers prioritize digital video ads, leading to a 5% surge in ad spend during the fir...
Created date 24/10/2023
Nike and Dove collaborate to combat high dropout rates of teenage girls in sports by creating a comprehensive program, developed with academic input, aimed at equipping coaches with effective strategi...
Created date 24/10/2023
Coca-Cola CEO, James Quincey, views marketing as a catalyst driving financial success rather than a burden on margins Their strategic approach aims to leverage marketing to tap into growth opportuniti...
Created date 24/10/2023
Capri Sun taps into the power of shared experiences by targeting kids and families with their latest campaign This marks their first major endeavor since introducing their new formula, highlighting th...
Created date 24/10/2023
HSBC's first-person ad shines in effectiveness, ranking among the top 25% in The Works study It captivates with brevity, clarity, and an easy-to-watch appeal
Created date 24/10/2023
Jason Harris, CEO of Mekanism, shares insights on future-proofing the agency through performance marketing, recent acquisitions, adapting to a challenging ad market, and potential areas of investment...
Created date 24/10/2023
IPG Q3 revenue falls short of expectations due to reduced client activity in tech and telecom, and marketers' concerns about the macroeconomy However, the company remains optimistic about its future p...
Created date 23/10/2023
Gap's 'Gifted' holiday marketing campaign draws inspiration from its rich heritage, showcasing a diverse cast spanning generations Celebrating self-expression and individuality, the 60-second spot cap...
Created date 23/10/2023
Hyundai partners with Disney for the launch of the Ioniq 5 electric SUV, unveiling it during a special Dancing with the Stars broadcast to celebrate Disney's 100th anniversary
Created date 23/10/2023
Get ready for an insightful week with these fascinating stats: CMOs face the risk of becoming mere figureheads, marketers agree that skills have drastically changed, women are more affected by the cos...