Marketing - Basic & Advance Theory, Concepts, Case studies, News - Trang 122

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Study discovers brand building activities drive growth in digital video spending

Digital video spend sees a significant upsurge as brand building activities take center stage in driving growth Marketers prioritize digital video ads, leading to a 5% surge in ad spend during the fir...

Revolutionary Partnership: Nike and Dove Join Forces to Empower Teen Girls in Sports

Nike and Dove collaborate to combat high dropout rates of teenage girls in sports by creating a comprehensive program, developed with academic input, aimed at equipping coaches with effective strategi...

The Secret Formula for Coca-Cola's Success: How Marketing Fuels Unprecedented Financial Growth

Coca-Cola CEO, James Quincey, views marketing as a catalyst driving financial success rather than a burden on margins Their strategic approach aims to leverage marketing to tap into growth opportuniti...

Capri Sun's Awesome Adventures Unleashed on Dude Perfect, the Ultimate Family Channel!

Capri Sun taps into the power of shared experiences by targeting kids and families with their latest campaign This marks their first major endeavor since introducing their new formula, highlighting th...

Outshining the Rest: HSBC's Facebook Ad Stuns with its Effortless Brilliance

HSBC's first-person ad shines in effectiveness, ranking among the top 25% in The Works study It captivates with brevity, clarity, and an easy-to-watch appeal

Revolutionizing the Advertising Landscape: Unveiling Mekanism’s CEO's Game-Changing Strategy for Future-Proofing the Agency

Jason Harris, CEO of Mekanism, shares insights on future-proofing the agency through performance marketing, recent acquisitions, adapting to a challenging ad market, and potential areas of investment...

IPG Q3 Revenue Falls Short: Unveiling the Surprising Truth

IPG Q3 revenue falls short of expectations due to reduced client activity in tech and telecom, and marketers' concerns about the macroeconomy However, the company remains optimistic about its future p...

Unwrapping Gap's ‘Gifted’ Holiday Marketing: Rekindling Tradition

Gap's 'Gifted' holiday marketing campaign draws inspiration from its rich heritage, showcasing a diverse cast spanning generations Celebrating self-expression and individuality, the 60-second spot cap...

Unleashing the Magic: Hyundai Electrifies the Road with Disney Partnership for Ioniq 5

Hyundai partners with Disney for the launch of the Ioniq 5 electric SUV, unveiling it during a special Dancing with the Stars broadcast to celebrate Disney's 100th anniversary

Unveiling the Surprising Statistics That Will Reshape the Role of CMOs and Gendered Cost of Living

Get ready for an insightful week with these fascinating stats: CMOs face the risk of becoming mere figureheads, marketers agree that skills have drastically changed, women are more affected by the cos...