Unleashing the Magic: Hyundai Electrifies the Road with Disney Partnership for Ioniq 5

Article Brief:

Hyundai is releasing a limited-edition Ioniq 5 Disney100 Platinum Edition in honor of Disney’s 100th anniversary celebration, according to a company announcement. 

The car, initially debuted as a concept at the 2023 New York Auto Show, made its official reveal during a Disney-themed broadcast of "Dancing with the Stars" on Oct. 17, aired on Disney-owned ABC. The vehicles are set to be available for purchase in early 2024.

Hyundai serves as Disney's exclusive automotive sponsor for Disney100, the entertainment company's hundredth anniversary celebration. This unique partnership marks the first collaboration between Walt Disney Imagineering and automotive designers.

Article Insight:

The corporate synergy demonstrated by the introduction of the special-edition Hyundai Ionic 5 is truly remarkable. Utilizing various integrations on the popular TV show "Dancing with the Stars," the unique Disney-themed car made its grand entrance. The audience was captivated as the dancers skillfully maneuvered the vehicle amidst a magical world filled with Disney's most beloved characters. This enchanting spectacle continued as the car made its way into the studio, captivating viewers in both the live performance and pre-taped rehearsal footage.

In addition, the brand holds exclusive advertising rights for the initial hour of the program on Disney-owned ABC and for the streaming of "Dancing with the Stars" until October. As part of a comprehensive advertising campaign that encompasses various channels, the car, which is limited to a production of 1,000 units, plays a significant role. This campaign includes experiential marketing, content creation, merchandising, and more.

Additionally, the car has been enhanced by the expertise of Disney Imagineers who have added special features such as a "Gravity Gold Matte" exterior, Disney100 logo exterior badging, and embossing of the Disney logo on the headrests and floor mats. When the car is turned on, there is a Disney-themed intro screen with Disney music and the Disney100 logo on the central touch screen. Furthermore, it is rumored that the car also contains hidden designs of Mickey Mouse.

In a statement, Hyundai's Senior Vice President of Sales, Andrew Messina, expressed the significance of the collaboration between Disney and Hyundai on the IONIQ 5 Disney100 Platinum Edition. He highlighted the close and creative partnership between the two brands, emphasizing their ability to create extraordinary experiences. Messina also highlighted the celebration of The Walt Disney Company's 100-year anniversary, showcasing Hyundai's role as a leader in providing captivating live content and opportunities for brands to be a part of something remarkable.

Hyundai's efforts to engage with consumers in the realm of pop culture have included partnerships with Netflix and Roblox. In a successful collaboration with Disney, the automaker produced a captivating series of advertisements featuring beloved Marvel Studios heroes from Disney+ series, all as part of a promotion for the 2022 Tucson.