Marketing - Basic & Advance Theory, Concepts, Case studies, News

M&M’s Makes Super Bowl Comeback Amid Controversial Stunt

M&M's Super Bowl

Created date 14/12/2023

M&M's makes a triumphant comeback to the Super Bowl after a controversial pause, as the Mars brand embraces its purpose to tackle the confusion caused by its spokescandies' absence in last year's spot

YouTube strengthens brand safety measures for expanding Shorts format

Youtube Brand safety

Created date 14/12/2023

Enhancing brand safety for YouTube's expanding Shorts format, Integral Ad Science and DoubleVerify introduce advanced capabilities to ensure ads are strategically placed alongside appropriate content

Etsy Eliminates CMO Position in Response to Sluggish Sales, Reducing Staff by 11%

Etsy Ryan Scott

Created date 14/12/2023

Etsy slashes jobs, including CMO Ryan Scott, as it grapples with stagnant sales, resulting in an 11% reduction in staff

MoonPie Aims to Satisfy Cosmic Cravings: Treats for Extraterrestrial Taste Buds

MoonPie Tombras

Created date 13/12/2023

MoonPie targets extraterrestrials with encrypted outdoor ads following UAP hearings, collaborating with AOR Tombras to create messages exclusively decipherable by alien species

Adidas Introduces Interactive Offerings on Roblox

Adidas Roblox

Created date 13/12/2023

Adidas revolutionizes the digital landscape by introducing virtual pop-up stores on Roblox, offering an exclusive range of licensed digital clothing and personalized outfits, enriching the platform fo...

Cast Your Ballot: Select the Top Marketing Campaign of 2023 - Quarterfinals

Marketing Madness Top Campaigns

Created date 13/12/2023

Get ready to choose the ultimate marketing campaign of 2023! After an intense group stage, only eight contenders remain Through a random draw, four thrilling head-to-head battles have been formed Whic...

Papa John's Partners with The Martin Agency and Carat in Advertising Revamp

Papa John's The Martin Agency

Created date 13/12/2023

Papa John's selects The Martin Agency and Carat to revamp their marketing strategies, focusing on cultural resonance, enhanced targeting, and customer loyalty

Oscar Mayer and Mint Mobile Unite to Spread Bacon Love in Nationwide Promotion

Oscar Mayer Mint Mobile

Created date 12/12/2023

Get ready for a sizzling deal! Oscar Mayer and Mint Mobile join forces for the mouthwatering A Side of Bacon campaign Score free bacon when you buy a three-month wireless plan, plus exciting partnersh...

Frito-Lay strengthens dedication to inclusivity with latest campaign

Frito-Lay My Joy

Created date 12/12/2023

Frito-Lay's latest campaign, 'My Joy,' developed in collaboration with Michael B Jordan's Obsidianworks, celebrates diverse creators and their stories of joy in fashion, music, food, art, and sports

Exploring why brands lack complete commitment to retail media networks

Guideline Retail Media Networks

Created date 12/12/2023

To ensure success, retail media networks must prioritize empowering brands with effective tools and strategies, as emphasized by Guideline's Darrick Li