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Unleashing the Magic: Hyundai Electrifies the Road with Disney Partnership for Ioniq 5
Hyundai partners with Disney for the launch of the Ioniq 5 electric SUV, unveiling it during a special Dancing with the Stars broadcast to celebrate Disney's 100th anniversary
Unveiling the Surprising Statistics That Will Reshape the Role of CMOs and Gendered Cost of Living
Get ready for an insightful week with these fascinating stats: CMOs face the risk of becoming mere figureheads, marketers agree that skills have drastically changed, women are more affected by the cos...
Unleash Holiday Glamour with Jonathan Van Ness: Zulily's Ultimate ‘Slay Button’ Experience
Zulily collaborates with Queer Eye star Jonathan Van Ness for the holidays, introducing the empowering 'Slay Button' Designed to uplift moms during the chaotic shopping season, this button features fi...
Unleashing Innovation Under Limitations: Edgewell and Ford's Unprecedented Success
Executives at Advertising Week New York discuss strategies to thrive amidst constraints, highlighting Schick's successful product launches during the pandemic Discovering victories, embracing failure,...
Revolutionary Marketing Leader from Aldi to Propel Asda's Growth: Meet Adam Zavalis, the New VP of Marketing
Adam Zavalis, formerly of Aldi, brings his expertise to Asda as the new VP of Marketing, strengthening the UK's third-largest supermarket chain
The Changing Landscape of TV: Is Payback Advantage Under Threat?
TV ads' rising costs and declining viewership question its payback advantage over other channels, prompting brands to consider changing their advertising strategies Market forces and broadcasters' dec...
Unveiling Recruitment Challenges: How Skill Shortage Impacts Business Success
IPA Bellwether data reveals a decline in recruitment plans as fierce competition for skilled professionals creates hiring challenges, signaling a slowdown in hiring intentions for the upcoming three m...
Macy's Revolutionizes Fashion with the Cutting-Edge 'Mstylelab' Digital Platform
Macy's introduces 'Mstylelab' cutting-edge digital fashion platform, offering shoppers an immersive experience through its new exclusive brand, On 34th
Unlocking the Secret to Ultimate Customer Loyalty: The Powerful Collaboration between Taco Bell and DoorDash
Taco Bell's Chief Digital Officer and DoorDash's CMO explore the power of collaboration and building brand trust at Advertising Week NY, focusing on targeting specific audiences and enhancing the Taco...
Why Gen X Matters: Uncovering the Untapped Potential for Brands
Brands miss out on the immense purchasing power of Gen X, the wealthiest generation in history Discover what Gen X desires and why they are often overlooked, leading to missed opportunities for busine...