Marketing News

Enter your search keywords...

Unveiling the Untamed Potential of X: Threads Remains a Formidable Threat Despite Slowed Growth

Threads continues to challenge X despite its slowing growth, according to analysis by Insider Intelligence With Meta's declining popularity and X's reduced user growth, Threads is poised to narrow the...

Unleashing the Power of Retail Media: Transforming the Intersection of Performance and Brand Marketing

Panelists at the IPA’s EffWorks Global 2023 event expressed optimism about retail media's potential to bridge the gap between performance and brand marketing, highlighting the need for clarity on its...

Why the Traditional Funnel Falls Short: B2B Brands Embrace Customer-Centric Alternatives

The traditional sales funnel no longer aligns with B2B buyer journeys Leading brands like PwC, Goldman Sachs, and Jellyfish Global emphasize the need for a customer-centric approach, highlighting the...

Seizing the Uncertainty: How Challengers Can Capitalize on Economic Turmoil

Challenger brands have a unique chance to enter new markets during economic uncertainty as consumers become more cautious with their spending, according to research presented by Magic Numbers and VCCP...

Sky's Strategic Collaborations Take Center Stage as Consumers Seek Lasting Value

Sky strengthens partnerships to offer long-term value to consumers amid rising retention challenges and cost-of-living concerns, exemplified by its collaboration with Vue

The Ultimate Guide to Prioritizing Wellbeing and Landing Your Dream Job

Prioritize your well-being when job hunting: Top marketing leaders recommend trusting your instinct and staying grounded instead of obsessing over LinkedIn and being realistic

Unlocking the Power of Brand Strength: Why Financial Analysts Put it Above Leadership Quality, Reveals Research

City analysts recognize the influence of marketing on business growth, but are open to marketing spend cuts This highlights the importance of brand strength over leadership quality in the eyes of fina...

Breaking the Silence: Effective Strategies to Foster Collaboration between Marketers and Finance

Learn how to maintain a harmonious working relationship between the CMO and CFO, as three marketing experts share their insights at Marketing Week’s Festival of Marketing Discover strategies to avoid...

Unveiling Primark's Sustainability Agenda: CCO Addresses Greenwashing Concerns

Primark's chief customer officer, Michelle McEttrick, emphasizes the importance of big brands openly sharing their sustainability efforts to drive progress in the industry, even when faced with challe...

Nationwide's Epic Transformation: Unveiling a Fresh Look after Four Decades!

Nationwide embarks on a groundbreaking rebrand after almost four decades, accompanied by a refreshed brand platform to differentiate itself from conventional rivals