Threads continues to challenge X despite its slowing growth, according to analysis by Insider Intelligence With Meta's declining popularity and X's reduced user growth, Threads is poised to narrow the...
Panelists at the IPA’s EffWorks Global 2023 event expressed optimism about retail media's potential to bridge the gap between performance and brand marketing, highlighting the need for clarity on its...
The traditional sales funnel no longer aligns with B2B buyer journeys Leading brands like PwC, Goldman Sachs, and Jellyfish Global emphasize the need for a customer-centric approach, highlighting the...
Challenger brands have a unique chance to enter new markets during economic uncertainty as consumers become more cautious with their spending, according to research presented by Magic Numbers and VCCP...
Sky strengthens partnerships to offer long-term value to consumers amid rising retention challenges and cost-of-living concerns, exemplified by its collaboration with Vue
Prioritize your well-being when job hunting: Top marketing leaders recommend trusting your instinct and staying grounded instead of obsessing over LinkedIn and being realistic
City analysts recognize the influence of marketing on business growth, but are open to marketing spend cuts This highlights the importance of brand strength over leadership quality in the eyes of fina...
Learn how to maintain a harmonious working relationship between the CMO and CFO, as three marketing experts share their insights at Marketing Week’s Festival of Marketing Discover strategies to avoid...
Primark's chief customer officer, Michelle McEttrick, emphasizes the importance of big brands openly sharing their sustainability efforts to drive progress in the industry, even when faced with challe...
Nationwide embarks on a groundbreaking rebrand after almost four decades, accompanied by a refreshed brand platform to differentiate itself from conventional rivals