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Resignation of AB InBev US CMO Amidst Bud Light Troubles
Bud Light's struggles persist as AB InBev US CMO, Benoit Garbe, plans to step down by year-end US Chief Commercial Officer Kyle Norrington will assume responsibility for marketing
Dr Martens appoints brand chief to drive £2m revenue goal
Dr Martens appoints Ike Nwokorie, non-executive director, as Chief Brand Officer, emphasizing the brand's commitment to storytelling and expanding its revenue to £2m
Premier Foods embraces price promotions as inflation shows signs of abating
Premier Foods anticipates boosting sales volumes in the second half of the year by intensifying its price promotions, signaling a proactive approach to capitalize on easing inflation
The Power of Consistency: Unlocking Bumble's Diversification
Discover how Bumble, the female-first dating app, successfully diversified its brand while staying true to its core proposition Naomi Walkland, Bumble's VP EMEA and APAC marketing, shares insights on...
Nike's Leadership Shake-Up: Introducing the New CMO
Nicole Hubbard Graham rejoins Nike as CMO amid a significant leadership reorganization, showcasing her expertise after leaving the company in 2021
Fast-Food Giants Burger King and McDonald's Collaborate with Fila and Crocs for Footwear Collection
Fast-food giants Burger King and McDonald's collaborate with footwear brands Fila and Crocs to tap into the fashion and cultural trends, appealing to ad-averse younger consumers
GroupM and Google Collaborate on Post-Cookie Preparedness Program Ahead of Deprecation
Revolutionary program by GroupM and Google prepares clients for post-cookie era, unraveling the potential of Privacy Sandbox APIs in shaping the future of advertising
Nike Appoints New CMO to Drive Future Growth
Nike appoints Nicole Hubbard Graham as its new CMO to lead the brand's marketing efforts in the upcoming year, leveraging her extensive two-decade experience with the company
The Journey of the Stanley Tumbler: From a Century-old Legacy to Viral Triumph
The iconic Stanley tumbler, with its rich 110-year-old legacy, embraced a new era of success by tapping into the influence of women Discover how this brand, once associated with workmen and outdoorsme...
What Lies Ahead for the Body Shop: A Peek into the Future
The Body Shop leads the way in sustainability among UK cosmetics brands, a key factor for its continued growth and success