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Brand Differentiation: Driving Marketing Effectiveness, According to On the Beach CEO
On the Beach CEO attributes improved marketing effectiveness to brand differentiation, resulting in reduced marketing spend from 45% to 38% of revenue The travel brand's strategic focus on offline cha...
Sainsbury's Remarkable Market Dominance: Unparalleled Success Driven by Premium Products and Competitive Prices
Sainsbury's successful market share growth in a decade is attributed to its strategic approach of prioritizing both premium products and competitive prices, resulting in a 04% increase
The Implications of Coca-Cola's Generative AI Experiments on the Brand's Future
Coca-Cola's groundbreaking generative AI experiments, discussed by Selman Careaga, President of the global category, showcase the brand's innovative approach in harnessing artificial and human intelli...
The Top Marketing Campaigns in 2023: Continuation
Discover the game-changing marketing campaigns of 2023! From Cadbury's captivating 'Garage' to Norwich City FC's heartwarming 'Check In On Those Around You,' explore the innovative campaigns by Guinne...
Bud Light Collaborates with NFL Icons for Super Bowl LVIII Promotion
Bud Light's epic ad featuring NFL legends Peyton Manning and Emmitt Smith launches their most extravagant Super Bowl ticket giveaway ever, coinciding with the NFL playoffs
Challenges Faced by Independent Agencies: A Closer Look at Globant's Acquisition of Gut
Globant's acquisition of Gut highlights the increasing importance of digital expertise in today's competitive landscape, emphasizing the potential benefits and high demands faced by independent agenci...
Outlook for Ad-Spending Market in 2024: A Blended Projection
GroupM predicts an upward trend in ad spending as brands prioritize shared experiences in a world driven by algorithms
Hilton's 'For the Stay' Campaign: A Powerful Equivalent to the Hotel's Own 'Just Do It'
Discover the genius behind Hilton's game-changing 'For the Stay' campaign! CMO Mark Weinstein unveils the inspiration, a viral 10-minute TikTok, and invaluable marketing strategy tips Dive into the st...
Diversity First: The Key to Effective Marketing
Embrace the power of diverse-first marketing to expand customer bases, fuel future growth, and unlock untapped opportunities Don't miss out on this game-changing strategy!
Exciting Insights to Kickstart Your Week: UK Advertising Growth, Post-Purchase Communication, and Retail Footfall
Get ready for the week with these intriguing stats: UK ad growth forecast for 2024 downgraded, LGBTQ+ individuals want brands to voice political opinions, retail footfall on the rise, consumers open t...