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Cesar Partners with Mars Petcare and Tripadvisor to Ease Pet Owners' Travel Worries
A collaborative online platform supported by Cesar aims to address the worries of pet owners who hesitate to travel because of their beloved pets.
Kirsty Hunter Transitions from CMO to Director of Marketing and Innovation Amid Brand Growth
After serving as the brand's chief marketing officer since 2020, Kirsty Hunter takes on the new role of director, marketing and innovation as the company embarks on a phase of expansion and developmen...
United Airlines' Journey to Embracing Cultural Relevance Through Wrexham Partnership
Discover how United Airlines is expanding its presence in the cultural scene by enhancing its sponsorship of the Welsh soccer club with exclusive branded merchandise, as highlighted by Chief Advertisi...
Lidl's Impressive Growth in Market Share Amidst Stabilized Grocery Inflation
With grocery inflation hovering just 0.8 percentage points above the 10-year average, Lidl's market share hits all-time high. Despite this, consumer spending patterns show resilience in the face of ri...
Primark reveals new brand strategy in pursuit of global expansion
Primark aims to boost its international presence with a newly unveiled brand strategy, signaling its ambition for significant growth on a global scale.
Insights from the Marketoonist: Understanding Market Share
Discover the latest insights from Tom Fishburne, the founder of Marketoon Studios. Stay updated with his work at marketoonist.com and follow him on Twitter @tomfishburne for valuable market share pers...
Redefining Live Music Fan Culture: Insights for Brand Marketers
Delve into groundbreaking research by Live Nation UK's marketing partnerships division to uncover the unique characteristics of live music enthusiasts in the UK. It's high time for brand marketers to...
Guarding Against the Tempting Allure of AI: Ensuring Bias-Free Progress
Efforts are essential to address bias in data powering AI tools to prevent regression in the industry's advancements.
Retail Giant Nails the 'Retail Magic' in Fresh Advertising Blitz
Drawing on the power of its online community, the retail powerhouse unveils a captivating new campaign that reimagines a classic tune, Michelle Branch's 'Everywhere' from 2001.
Dentsu's Commitment to Integration Strategy Amid Q1 Revenue Challenges
Despite Q1 revenue decline, Dentsu remains optimistic with a projected 1% organic growth for the year. Recently, the holding group unveiled its latest global brand initiative, 'Innovating to Impact,'...