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Saga reduces marketing expenditure by £4.2m in response to market challenges
Saga has made strategic cuts to its marketing budget, saving £4.2m in 2024. The company has decided to pause investments in certain segments of its insurance business to navigate a tough market enviro...
Asos shifts focus from promotions as transformation progresses
Even with a decline of 18% in revenues for the six months ending in March, Asos's CEO affirms the company is successfully executing its turnaround strategy.
The Strategic Shift: Unveiling JCPenney's Loyalty Program Advancements
Discover how JCPenney's Chief Customer Officer unveils the retailer's enhanced loyalty program, promising consumer value and a surge in first-party data reserves.
Doritos Unveils Unique ‘Non-Dominant Hand’ Adventures in Latest Promotional Move
Explore a fresh marketing initiative honoring the 99% of customers who save their primary hand for enjoying Doritos. This innovative campaign extends across online platforms, out-of-home displays, and...
CMO Tenure Trends: Short Stints for B2C Marketing Leaders
Discover the latest trend in CMO tenure at top US advertisers, with over 20% of B2C CMOs holding their role for a year or less. The average tenure has dropped to 3.1 years, or 37 months, highlighting...
Study: CMO Leadership Trends Show Stability with Ongoing Volatility in Top Brands
Discover the latest insights from a recent study by Spencer Stuart, highlighting a stable CMO tenure alongside significant shifts in internal promotions, new CMO appointments, and external hires in le...
Morrisons introduces loyalty program for frequent brand purchases
Morrisons is testing a new loyalty program powered by AI that incentivizes shoppers to buy specific brands from a curated list. Participants in the program receive rewards for frequent purchases of th...
How DirecTV Transforms Satellite Dishes into Avian Sanctuaries Featuring Randy Johnson
Discover how DirecTV's innovative approach to dish-less service draws inspiration from a memorable MLB incident involving Randy Johnson and a bird, creating unique bird ballparks.
Digital Advertising Revenue Surged by 7.3% in 2023 Despite Economic Obstacles, Reveals IAB Report
Channels implementing innovative "privacy by design solutions" are poised to lead the market in the upcoming period.
Dr Martens appoints new CEO from within its ranks
Current chief brand officer Ije Nwokorie is set to step into the role of CEO at Dr Martens in the coming year, following a recent promotion within the company.