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Dove's Triumphant Return to the Super Bowl After 18 Years
Dove makes a triumphant return to the Super Bowl after an 18-year hiatus, featuring a powerful 30-second ad highlighting their partnership with Nike This collaboration focuses on empowering young girl...
Unveiling the Top 5 Intriguing Stats to Kickstart Your Week: Marketer Burnout, Personal Data, Retailer Loyalty Schemes, and More
Get ahead of the game with these eye-opening stats: Over 50% of marketers worry about burnout, brands struggle to gain consumer trust in data, loyalty schemes are booming for retailers, Christmas boos...
Trivago utilizes AI for localized advertisements in brand renewal
Trivago's brand revitalization includes localized ads using AI automation, featuring a sleek logo and a fresh face for the Trivago Guy
Google's Sociable: Advancing the Elimination of Tracking Cookies
Google takes a significant stride in privacy protection as it moves to restrict third-party cookie access by default, curbing cross-site tracking Starting Jan 4, users will experience enhanced online...
Cast Your Vote: The Ultimate Marketing Campaign of 2023 - Semi-Final Round
Choose the best marketing campaign of 2023! Only four remain Cast your vote now to ensure your favorite secures a spot in the highly anticipated final Don't miss this chance to support the campaign th...
Evolving Consumer Landscape: Diageo's Projection of Key Trends for 2024
Diageo's comprehensive report on 5 key consumer trends for 2024 highlights the importance of brand agility in today's dynamic market Developed using an innovative research tool, the report emphasizes...
Gingerbread Rescue: Snyder's pretzels reunite gingerbread people with their edible homes
Campaign Trail: Campbell's brand partners with Saatchi & Saatchi for a clever PSA-style ad, reimagining a holiday tradition with puppeteers and a dash of Pinterest inspiration
Warner Bros Elevates the 'Wonka' Experience with Zynga Mobile Gaming Strategy
Warner Bros enhances the 'Wonka' experience by teaming up with Zynga's mobile games Enjoy in-game challenges and exclusive film content before the much-anticipated release on December 15th
Yell rejuvenates classic 'Mistletoe' Yellow Pages Christmas ad
Yell rekindles the nostalgia of its iconic 'Mistletoe' Yellow Pages Christmas ad from 1992 Making a comeback through paid social and streaming platforms, this revival showcases Yell's embrace of timel...
How Arla and Guinness applied captivating OOH ads to maximize their audience reach
Arla and Guinness successfully engaged consumers through their captivating OOH campaigns, leveraging curiosity to extend their reach Discover the insights from Kantar's 'The Works' study on these food...