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Michelob Ultra: Exclusive Beer Sponsor of Team USA for the Olympic and Paralympic Games
Michelob Ultra, an Anheuser-Busch (AB) InBev brand, has secured the exclusive beer sponsorship for Team USA at the upcoming Olympic and Paralympic Games in Paris. This partnership reflects the brand's...
DraftKings and Tums Team Up for Tums Prop Bites Ahead of Super Bowl LVIII
A partnership between sports-betting platform DraftKings and antacid brand Tums introduces a free-to-play game, Tums Prop Bites, centered around Super Bowl LVIII. The game allows consumers to bet on g...
Rise of the CMO: CEOs Recognize Marketing's Evolution
In a recent survey, CEOs are acknowledging the enhanced performance and understanding of Chief Marketing Officers (CMOs) within their organizations. The survey, conducted by Boathouse, reveals a signi...
The Future of Retail Media: Navigating the In-Store Evolution
A deep dive into the changing landscape of retail media and the growing importance of in-store advertising in the digital age.
Samsung Launches 'A New Era' Brand Platform for AI-Powered Galaxy Phones
Samsung has launched a new brand platform \\u2013 'A New Era' \\u2013 for its latest range of flagship Galaxy phones with a two-pronged advertising campaign that seeks to place it at the centre of the...
The Global Marketing Landscape: A Look at the Numbers
Exploring the latest trends and developments in the global marketing industry, from budget growth to consumer perceptions.
The Rise of Chief Revenue Officers and Growth Marketers: LinkedIn's Latest Data
New data from LinkedIn reveals chief revenue officers and growth marketers are among the roles most in demand as brands eye up growth in the upcoming year. The 2024 jobs on the rise list highlights th...
Ocado Retail's Success Story: A Strategic Shift in Marketing
Ocado Retail, the online supermarket, has experienced significant growth in active customers and volume following a strategic change in marketing approach. The CEO, Hannah Wilson, attributes this succ...
Co-op Abandons Rewards-Based System in Favor of Exclusive Discounts
Co-op is updating its rewards scheme to focus on exclusive deals and discounts for members, which it claims is 'financially much more rewarding' than its current loyalty programme. This decision comes...
Analyzing the Presidential Election's Potential Impact on Legacy Media: The Numbers Speak
Get ready for a media resurgence in 2024! With the upcoming presidential election and Olympics, legacy media is set to experience a significant boost, according to a report by S&P Global