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Apple's Move Against Competing App Stores
Epic Director of Public Policy criticizes Apple's attempt to stifle developers who challenge their dominance in the app market.
Apple showcases iPhone 15 Pro in captivating live-action manga feature
Explore Apple's newest 'Shot on iPhone' campaign film, brought to life in a live-action rendition of the popular manga series 'Midnight,' helmed by acclaimed director Takashi Miike.
Billboard's Innovative Livestream Strategy on Instagram Featuring TalkShopLive
Discover how Billboard leveraged a shoppable livestream to promote musician Benny Blanco's new cookbook on multiple platforms including its site, Facebook, and Instagram.
Fashion Brand Hugo Boss Partners with Roblox for Exclusive Denim Collection Showcase
Discover the virtual world of Hugo Boss on Roblox, featuring interactive fashion experiences like the fashion match game for creating unique styles.
Pizza Redemption: Using AI to Transform Pizza Accidents into Savings
Embark on Pi Day as DiGiorno's innovative AI program evaluates pizza deliveries and take-outs for damages, issuing coupons based on the extent of the mishap.
Embracing Irish Roots: Guinness Collaborates with Jason Momoa
Discover how Guinness, the iconic brand, partners with the dynamic action star to co-direct and produce an exciting new campaign that will unfold over the course of the year.
ITVX Boosts Marketing Budget by £15 Million for 2024
ITVX streaming platform emphasizes increased marketing investment as a pivotal strategy for driving growth, resulting in a notable 25% surge in total views in the previous year.
Optimizing Returns Throughout a Portfolio Requires Difficult Decisions
Amid economic challenges, companies need to focus on strategic investments. Prioritize brands with the most promising growth prospects for maximum returns.
Corona taps Pedro Pascal as brand ambassador for cultural connection
Partnering with the renowned actor from 'Fantastic Four' signifies a strategic shift in branding approach, aiming to enhance Corona's image as a contemporary Latino brand.
Unleashing The Rock's 'Big Dwayne Energy': Inside Zoa's Latest Campaign Success
Explore CMO Melanie Hellenga's strategies for standing out in a competitive market and see the impact of Molson Coors' investment on Zoa's growth and success.