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Forecast: Dentsu Foresees 5% Surge in Global Ad Spend by 2024
With a promising kickoff to the year, advertisers are poised to capitalize on digital prospects, upcoming Olympic events, and the U.S. election in the coming months.
Exploring Sonic Drive-In's Fresh Brand Strategy and Exciting Marketing Campaign
Partnering with Mother Los Angeles, Sonic's new campaign 'Live Free Eat Sonic' enables the brand to share a more extensive narrative, as highlighted by CMO Ryan Dickerson. Dive into the world of fun a...
How U.S. Bank Leveraged AI for Targeted Audience Strategies
Discover how "The Power of Us" harnessed Supernatural AI technology to develop customized avatars representing the bank's key demographics, enabling precise testing of campaign concepts and creative e...
Toyota's Innovative Approach: Transforming Reviews into Engaging Music Videos for Camry Promotion
Discover how Toyota creatively leverages music videos to showcase the 'vibe' of their all-hybrid sedan, blending mainstream and multicultural influences in their successful T2 marketing strategy.
Consumer Behavior Insights: 5 Compelling Statistics for a Productive Week
Discover key data points to guide your week and make informed decisions in the consumer market landscape.
Internal Promotion at Lidl Elevates Marketing Leadership
Joanna Gomer, a seasoned member of the company since 2016, has been appointed to spearhead and sustain the remarkable expansion of the discount retailer.
Monzo's Marketing Investment Soars by 167% Following First Profit
Monzo significantly increased its marketing expenditure to £58.5m in the last fiscal year, a remarkable surge from £21.7m in the prior year, as a key component of its growth strategy and expansion pla...
Footwear Retailer Clarks Faces £32 Million Loss Due to Margin Pressure from Promotional Strategies
Clarks, a renowned footwear retailer, experienced a significant decrease in margins attributed to the use of promotional tactics to attract price-conscious consumers, leading to a £32 million loss. Th...
Public Perception: Misinformation Outweighs AI-generated Content in the UK
A recent YouGov survey reveals that a majority of UK respondents, 81%, worry more about the reliability of online information than the impact of AI-generated content, which concerns 73% of the populat...
Nike gears up for global summer football with innovative campaign
In anticipation of upcoming major tournaments like Euro 2024 and Copa America, Nike is actively addressing the challenges of negative pressure in sports, drawing inspiration from brands like Gatorade...