All posts - Tag: marketing investment
Monzo's Marketing Investment Soars by 167% Following First Profit
Monzo significantly increased its marketing expenditure to £58.5m in the last fiscal year, a remarkable surge from £21.7m in the prior year, as a key component of its growth strategy and expansion pla...
Morrisons Boosts Marketing Investment by 20% in 2023 Amid £1 Billion Loss
Despite facing a significant pre-tax loss of nearly £1 billion, Morrisons has ramped up its marketing expenditure in 2023 to enhance customer value perceptions and market presence.
Tesco CEO Reveals Groundbreaking Perspective: Marketing is Not an Expense, It's the Key to Future Success
Tesco's CEO sees marketing as an investment, not a cost, as the company increases profit forecast due to lower food cost inflation The focus is now on emphasizing provenance and loyalty in their marke...
