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Doritos Unveils Unique ‘Non-Dominant Hand’ Adventures in Latest Promotional Move
Explore a fresh marketing initiative honoring the 99% of customers who save their primary hand for enjoying Doritos. This innovative campaign extends across online platforms, out-of-home displays, and...
CMO Tenure Trends: Short Stints for B2C Marketing Leaders
Discover the latest trend in CMO tenure at top US advertisers, with over 20% of B2C CMOs holding their role for a year or less. The average tenure has dropped to 3.1 years, or 37 months, highlighting...
Study: CMO Leadership Trends Show Stability with Ongoing Volatility in Top Brands
Discover the latest insights from a recent study by Spencer Stuart, highlighting a stable CMO tenure alongside significant shifts in internal promotions, new CMO appointments, and external hires in le...
Morrisons introduces loyalty program for frequent brand purchases
Morrisons is testing a new loyalty program powered by AI that incentivizes shoppers to buy specific brands from a curated list. Participants in the program receive rewards for frequent purchases of th...
How DirecTV Transforms Satellite Dishes into Avian Sanctuaries Featuring Randy Johnson
Discover how DirecTV's innovative approach to dish-less service draws inspiration from a memorable MLB incident involving Randy Johnson and a bird, creating unique bird ballparks.
Digital Advertising Revenue Surged by 7.3% in 2023 Despite Economic Obstacles, Reveals IAB Report
Channels implementing innovative "privacy by design solutions" are poised to lead the market in the upcoming period.
Dr Martens appoints new CEO from within its ranks
Current chief brand officer Ije Nwokorie is set to step into the role of CEO at Dr Martens in the coming year, following a recent promotion within the company.
Bloom & Wild's Strategic Shift: Prioritizing Customer Retention for Sustainable Growth
Amidst operational losses, the direct-to-consumer flower brand, Bloom & Wild, reevaluates its strategy by emphasizing customer retention over acquisition. This transition signals a move towards profit...
Insights from the Marketoonist on Customer Abandonment
Discover the witty and insightful illustrations by Tom Fishburne, the founder of Marketoon Studios, as he sheds light on customer abandonment in a humorous yet thought-provoking manner. Explore more o...
Bacardi Breezer launches exciting summer surprises for festival-goers
Discover Bacardi Breezer's latest campaign, bringing a touch of summer fun to music festivals with appearances by well-known personalities like comedian Kevin Hart and actress Zendaya.