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Empowering Marketers for Sustainable Communication: Pernod Ricard's Strategy
In the face of greenhushing challenges, Pernod Ricard takes a proactive approach to empower its marketers in communicating sustainability effectively. Discover how the company is addressing this issue...
Verizon brings back ‘The Office’ stars for a captivating business proposal
Join the beloved cast of the workplace comedy as they embark on a hilarious venture supported by Verizon Business in their latest commercial campaign.
Brands Reconsider Marketing Hiring Amid Cost Worries
Recent findings from IPA Bellwether reveal a shift in brand sentiment towards potential job cuts in the upcoming quarter, indicating a slowdown in marketing recruitment efforts due to cost considerati...
Danone's Strategic Approach: Balancing Volume Growth with Selective Price Increases
Amid positive volume growth, Danone's CFO emphasizes the company's strategy of implementing targeted price increases for its unique product offerings. Find out how Danone plans to maintain its growth...
How Sprite Resurrected 'Obey Your Thirst' to Connect with Gen Z
Discover how Sprite's latest campaign revives the iconic '90s slogan, 'Obey Your Thirst,' with a nostalgic twist and the collaboration of NBA star Anthony Edwards.
Brand Strategies Shift Amid Economic Recovery Signs
With the emergence of economic recovery signals, brands are reallocating media budgets towards promotions, events, and direct marketing, as highlighted by IPA Bellwether.
Kraft Heinz introduces revamped Mio liquid concentrate targeting Gen Z health trends
The renowned brand shifts its focus from water enhancement to wellness, unveiling a vibrant faucet product now accessible on Amazon at $159, aligning with the latest health-conscious preferences of Ge...
Saga reduces marketing expenditure by £4.2m in response to market challenges
Saga has made strategic cuts to its marketing budget, saving £4.2m in 2024. The company has decided to pause investments in certain segments of its insurance business to navigate a tough market enviro...
Asos shifts focus from promotions as transformation progresses
Even with a decline of 18% in revenues for the six months ending in March, Asos's CEO affirms the company is successfully executing its turnaround strategy.
The Strategic Shift: Unveiling JCPenney's Loyalty Program Advancements
Discover how JCPenney's Chief Customer Officer unveils the retailer's enhanced loyalty program, promising consumer value and a surge in first-party data reserves.