All posts - Tag: Sprite
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How Sprite Resurrected 'Obey Your Thirst' to Connect with Gen Z
Discover how Sprite's latest campaign revives the iconic '90s slogan, 'Obey Your Thirst,' with a nostalgic twist and the collaboration of NBA star Anthony Edwards.
The Innovation of Sprite: A Label-Free Future
Sprite's new trial of label-free bottles marks a significant shift in marketing and packaging. This article explores the impact of this innovation and its potential long-term effects on consumer commu...
