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What is RFP? Why are RFPs important? How to create a RFP
RFP (Request for Proposal) is one of the great tools for businesses to implement large projects that need contributions from 3rd parties. In this article, we will go to understand what RFP is, its imp...
What is Customer lifetime value (CLV)? How to calculate CLV
Customer lifetime value is a key metric for any business and should be considered when strategizing marketing campaigns. In this blog post you will learn what Customer Lifetime Value (CLV) is, and how...
What is OKR? Characteristics of OKRs? How to implement OKRs in business?
OKR is one of the popular and useful models for setting goals, measuring business progress Marketing and business. This article will help you master the basic aspects related to the OKR model, as well...
How to increase quality of a business's products/services
The quality of a business's products or services is one of the most important aspects to take into consideration. In this blog post, we'll show you some tips on how a business can improve its products...
Gen Z (Generation Z): Definition, History, Characteristics, Examples
Generation Z, also known as Gen Z, are now entering high school and college classes across America with a view to change the world. This blog post will explore who they are, where they come from, what...
Gen Y (Generation Y): Definition, History, Characteristics, Examples
In this blog post, I'll introduce you to Generation Y – what they are like and how their upbringing has shaped them into who they are now. Along the way we'll learn some interesting facts about Gen Y...
Gen X (Generation X): Definition, History, Characteristics, Examples
The generation that came after the Baby Boomers, Gen Xers are often overlooked but make up a large part of the population. This blog post will attempt to shed light on this group and what is like to b...